Google Ads Specialist - Lead Generation

Google Ads Specialist – Lead Generation

Location: Edison, NJ (On-Site / In-House Only)
Company: American Dream Auto Protect
Employment Type: Full-Time

About the Role

American Dream Auto Protect is seeking an experienced Google Ads Specialist to manage and optimize our paid search lead-generation campaigns. This is a fully in-house, on-site position based in Edison, New Jersey. This role is not remote or hybrid.

The ideal candidate has 5 years of hands-on Google Ads experience, a strong understanding of high-intent lead generation, and is comfortable working in a performance-driven environment. This role works directly with executive leadership (CEO, CFO, and CMO) and plays a key role in lead quality, cost efficiency, and revenue growth.

Key Responsibilities

Google Ads Execution & Optimization

• Manage day-to-day execution of Google Ads campaigns (Search, Call-Only, Performance Max where appropriate)

• Build, launch, and optimize campaigns focused on qualified, high-intent inbound leads

• Own and continuously optimize:

  • Keyword research and match types

  • Negative keyword strategy

  • Bid strategies (tCPA, Max Conversions, etc.)

  • Ad copy, extensions, and testing

• Optimize campaigns to consistently meet CPL and CPA targets

Lead Quality & Performance Focus

• Prioritize lead quality over lead volume

• Monitor lead outcomes and adjust campaigns to reduce:

  • Junk or low-intent leads

  • Fraudulent or invalid traffic

• Partner with sales and leadership to improve lead-to-sale conversion rates

• Implement and manage:

  • Conversion tracking

  • Call tracking and lead validation tools

  • Offline conversion imports where applicable

Analytics & Reporting

• Track and analyze campaign performance using:

  • Google Ads

  • Google Analytics 4 (GA4)

  • Google Tag Manager

• Monitor key KPIs including:

  • Cost per lead (CPL)

  • Cost per acquisition (CPA)

  • Conversion rate

• Provide clear performance updates and insights to leadership

Compliance & Policy Management

• Ensure all ads and landing pages comply with Google Ads policies

• Proactively manage ad disapprovals and policy issues

• Maintain strong account health while scaling responsibly

• Adapt messaging and strategy for compliance-sensitive industries (warranties, insurance, finance)

Executive Collaboration

• Work directly with executive leadership, including the CEO, CFO, and CMO

• Provide regular performance updates, insights, and recommendations

• Align paid search execution with company growth and revenue goals

Role Goals & Success Metrics

Success in this role will be measured by:

• Consistent delivery of qualified, high-intent leads

• Meeting or exceeding agreed-upon CPA and CPL targets

• Improved lead-to-sale conversion rates

• Strong Google Ads account health and compliance

• Performance results aligned with business objectives

Required Qualifications

• 5 years of hands-on Google Ads experience

• Proven success managing lead-generation campaigns

• Strong understanding of:

  • Paid search optimization

  • Conversion tracking and attribution

  • Bid strategy and budget efficiency

• Comfortable in a performance-driven, in-house environment

• Able to collaborate directly with executive leadership

• Able to work on-site in Edison, NJ

Preferred Experience

• Experience marketing:

  • Vehicle service contracts

  • Auto warranties

  • Home warranties

  • Insurance or financial products

• Call tracking and offline conversion experience

• Prior in-house marketing experience

Compensation

The base salary range for this position is:

• Base Salary: $70,000 – $85,000 annually, based on experience and qualifications

In addition to base pay, this position may be eligible for performance-based incentives. Any such incentives are not guaranteed and are based on individual performance and business results. Performance incentives, if applicable, are tied to measurable outcomes such as cost per acquisition (CPA), lead quality, and overall campaign performance.