What are the responsibilities and job description for the Digital/Email Marketing Specialist position at American Cruise Lines?
Digital/Email Marketing Specialist
Reporting to the Digital Marketing Manager, the Digital/Email Marketing Specialist is responsible for the development, execution, and measurement of our email marketing program and other website/digital marketing projects and programs that are critical to driving web traffic and lead conversion. For this role, you should be a data-driven email marketing professional with demonstrated experience delivering profitable lead and conversion growth for products/services with a long conversion cycle.
American Cruise Lines is one of the fastest growing cruise lines in the world. With new ships launching every year, all areas of our marketing program are increasing steadily. By increasing our brand awareness and qualified lead conversion through digital marketing initiatives, you will be a key component of driving demand to fuel that growth. This position requires creativity and efficiency as you seek ways to optimize our programs without limiting scale.
Responsibilities
- Execute and track results for all email marketing campaigns including marketing automation, trigger campaigns, promotional, and retention campaigns.
- Manage day-to-day email project schedule, including creative and content planning/development, proofing and deployment.
- Ensure accuracy of email campaign audience targeting, which includes segmentation, cadence, sequencing and dynamic content targeting.
- Maintain, and consistently seek to improve, the quality of email and website content, including all images, copy and video media.
- Generate and analyze regular KPI/results reporting on all assigned digital marketing programs and distribute to Marketing leadership.
- Remain current in email marketing, digital marketing, social marketing, ecommerce, SEO, and web usability trends and best practices, as well as potential new channels/platforms.
Qualifications:
- Bachelors’ Degree.
- 2-3 years’ experience in email and digital marketing is required.
- Deep working knowledge of, and proven success in the execution of email and digital marketing campaigns (email marketing automation and campaigns, digital media, online marketing, search engine marketing, etc.)
- Extensive experience with email and marketing automation platforms similar to Net-Results, Marketo, Pardot, HubSpot, Constant Contact, etc. is required.
- Demonstrated knowledge of, and advanced skill with, web analytics/reporting tools such as Google Analytics.
- Knowledge of/experience with Xperience by Kentico (or similar Enterprise CMS platforms) required.
- HTML, CSS, JavaScript knowledge a plus.
- Highly proficient in Microsoft Office suite – Excel, PowerPoint, Word.
- Comfortable working in an entrepreneurial, fast-paced environment where strategies or priorities can quickly shift as business needs warrant.
- Must be exceptionally organized, highly detail oriented and have strong project management and communication skills.
- Ability to multi-task and effectively collaborate with cross-functional teams.
- Self-directed and motivated to manage priority workload is a MUST.
