Digital Content Creator

Digital Content Specialist

American Bath Group – Marketing Team

About Us

At American Bath Group (ABG), we are more than a collection of trusted bathware brands — we are innovators dedicated to shaping how people experience their homes. With iconic names across the industry, we design products that inspire, perform, and last.

Our mission is simple: to make a positive impact on people’s lives. Guided by our values of Integrity, Transparency, and Servant Leadership, we are committed to building strong relationships, delivering customer-focused solutions, and driving continuous improvement across all areas of our business.

About the Role

We are seeking a creative and detail-oriented Digital Content Specialist to join our marketing team. Reporting to the Digital Marketing Manager, this role will focus on planning, creating, and executing social media and email campaigns that engage target audiences and support business objectives. The Digital Content Specialist will manage campaign calendars, develop content, and analyze performance to help strengthen our online presence and expand the reach of ABG brands across wholesale and professional audiences.

Responsibilities

• Campaign Execution: Create, schedule, and publish engaging content across social and email channels.
• Content Development: Write compelling copy tailored for multiple audiences and formats.
• Calendar Management: Build and manage social media and email campaign calendars.
• Analytics & Optimization: Track campaign performance (open rates, CTR, engagement, conversions) and recommend improvements.
• Collaboration & Initiative: Work with designers, developers, and marketing leaders to ensure alignment with brand and business goals.
• Adaptability: Learn new tools and stay current on digital content and engagement trends.
• Proactivity: Anticipate challenges, take initiative, and drive projects forward.

Experience

• Assisted in developing and managing social media and email calendars.
• Created and distributed campaigns that increased engagement and visibility.
• Monitored performance using analytics dashboards; reported KPIs and recommended improvements.
• Partnered with creative and marketing teams to ensure brand-aligned campaigns.
• Contributed ideas for campaign concepts, A/B testing, and optimization.

Background

• Education: Bachelor’s degree in Marketing, Communications, Business, or related field preferred.
• Experience: 1–2 years of experience in social media and email campaign creation, preferably in a B2B or wholesale environment. Internship or agency experience considered.
• Industry Knowledge: Familiarity with B2B audiences such as wholesalers, contractors, and trade professionals preferred.
• Technical Proficiency: Hands-on with social platforms (LinkedIn, Meta, Instagram) and email tools (HubSpot, Mailchimp, Constant Contact, or similar). Basic knowledge of analytics and reporting tools required.

Why Join Us?

As a Digital Content Specialist at ABG, you’ll play a vital role in building engagement, nurturing leads, and strengthening our brand presence across wholesale and trade audiences. You’ll be part of a team that values creativity, collaboration, and continuous improvement—while gaining opportunities to grow your career in a fast-paced, innovative environment.

Equal Employment Opportunity Statement

American Bath Group (ABG) is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, or any other protected characteristic under federal, state, or local law.