Sr Manager, Merchandising Strategy

Intro

Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you’ll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, you’ll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life. Feel free to enrich both your personal and work life and hop on board!

Why you'll love this job

The Sr Manager, Merchandising Strategy is part of the Digital Ancillary Offers Team within the Customer Experience Digital Transformation Organization and leads the strategy, roadmap, and execution of American’s Ancillary portfolio, spanning products like Prepaid Bags, Instant Upgrades, Seats, and Inflight Entertainment. This leader collaborates closely with partners across Customer Experience, Revenue Management, Technology, Finance, Airports, Tech Ops, and others to advance key commercial initiatives and deliver meaningful financial impact.

What You'll Do

As noted above, this list is intended to reflect the current job but there may be additional essential functions (and certainly non-essential job functions) that are not referenced. Management will modify the job or require other tasks be performed whenever it is deemed appropriate to do so, observing, of course, any legal obligations including any collective bargaining obligations.

• Help set the vision, define the strategy, and own the roadmap for the Digital Ancillary Offers team.
• Drive the creation of technology‑forward, flexible digital assets that enable innovation and faster delivery cycles.
• Define product objectives and key results (OKRs) and support the team in making data‑driven decisions to achieve them.
• Lead large, complex initiatives requiring close partnership with Revenue Management, Operations, Commercial, and Technology teams to innovate and transform the digital customer experience.
• Develop strong product capabilities by coaching, empowering, and creating growth opportunities for Product Owners and Associate Product Managers.
• Foster a culture of collaboration and continuous improvement by embedding delivery transformation principles into day‑to‑day ways of working.
• Engage and empower the team to continuously prioritize the backlog, deliver measurable business outcomes, and champion delivery transformation that improves product quality, time to market, and team member satisfaction.
• Promote a data‑first mindset by ensuring experimentation, A/B testing, and analytics inform every product decision.
• Engage customers, team members, and the broader organization to demonstrate ongoing product value, share success, and incorporate voice‑of‑customer insights to continuously improve the experience.
  
  

All you'll need for success

Minimum Qualifications- Education & Prior Job Experience

• Bachelor's degree or equivalent experience/training
• 7 years work experience
• At least 2 years’ experience in a product and/or technology leadership role
• Experience managing large technology transformation efforts to drive business outcomes
  
  

Preferred Qualifications- Education & Prior Job Experience

• Experience with digital technology
• Experience with airline technology
• Experience with product strategy and development
• Prior experience as Product Owner and/or Product Manager desired
  
  

Skills, Licenses & Certifications

• Strong problem solving, negotiation, and critical thinking ability
• Demonstrated ability to perform both independently and as a leader, handle multiple assignments, and respond to changing priorities
• Excellent verbal and written communication skills
• Believes in and promotes the American Airlines five leadership attributes: caring, collaboration, development, results, future
  
  

What You'll Get

Feel free to take advantage of all that American Airlines has to offer:

• Travel Perks: Ready to explore the world? You, your family and your friends can reach 365 destinations on more than 6,800 daily flights across our global network.
• Health Benefits: On day one, you’ll have access to your health, dental, prescription and vision benefits to help you stay well. And that’s just the start, we also offer virtual doctor visits, flexible spending accounts and more.
• Wellness Programs: We want you to be the best version of yourself – that’s why our wellness programs provide you with all the right tools, resources and support you need.
• 401(k) Program: Available upon hire and, depending on the workgroup, employer contributions to your 401(k) program are available after one year.
• Additional Benefits: Other great benefits include our Employee Assistance Program, pet insurance and discounts on hotels, cars, cruises and more
  
  

Feel free to be yourself at American

From the team members we hire to the customers we serve, inclusion and diversity are the foundation of the dynamic workforce at American Airlines. Our 20 Employee Business Resource Groups are focused on connecting our team members to our customers, suppliers, communities and shareholders, helping team members reach their full potential and creating an inclusive work environment to meet and exceed the needs of our diverse world.

Are you ready to feel a tremendous sense of pride and satisfaction as you do your part to keep the largest airline in the world running smoothly as we care for people on life’s journey? Feel free to be yourself at American.