Content Strategist

America’s Preferred Home Warranty (APHW) is excited to present a great career opportunity! Our organization offers a unique work culture guided by the Golden Rule and focused on putting our employees first.

We are seeking a creative and dynamic Content Strategist to join our Marketing department. The Content Strategist will work proactively with the Marketing team to produce, edit, and optimize APHW’s content across the company website, social media channels, and video platforms. This role will formulate and execute comprehensive content strategies aligned with our business goals.

This position is designed with the opportunity to evolve into a leadership position, ultimately serving as the Marketing Manager. The ideal candidate will possess strong leadership qualities, demonstrating the ability to mentor others and the capability of growing alongside a thriving department and company. They will have a strong passion for marketing and will bring innovative and creative ideas to the team.

The Content Strategist will report to the Marketing Director.

RESPONSIBILITIES:

• Creating a comprehensive content calendar to collaborate with cross-functional teams and align marketing campaigns for Real Estate & Direct to Consumer
• Monitoring and measuring the effectiveness and results of marketing campaigns and recommending ways to improve future content performance
• Working with the legal and compliance team to ensure the content complies with content governance guidelines and policies
• Developing and studying essential KPIs and metrics of content performance by working collaboratively with the data and analytics team
• Guiding the content production team for SEO optimization, video editing and graphic design to make it user and search-engine friendly
• Staying updated with the industry trends and algorithm changes affecting content and marketing directly or indirectly
• Execute informative and engaging content pieces such as articles and whitepapers, backed with thorough research
• Update and maintain the organization’s digital content
• Collaborate with all departments to identify trends and evaluate advertising to ensure it is aligned with the organization's mission, vision and values
• Maintain the company’s image, voice and identity
• Prepare and edit organizational materials, including employee newsletters and other publications for internal and external audiences
• Complete all assigned projects and tasks in a timely manner

QUALIFICATIONS:

• Strong knowledge of consumer marketing
• Experience leading projects or initiatives
• Experience working with content management systems
• Self-motivated professional with strong work ethic, integrity, and values
• Strong organizational skills and the ability to manage multiple projects simultaneously
• Superior written and verbal communication skills
• Excellent time and resource management skills
• Strong editing and storytelling skills
• Ability to project a professional and knowledgeable demeanor
• Strong attention to detail
• Experience with Microsoft Office
• Experience with video scripting and production is a plus
• Experience in the real estate industry a plus

REQUIRED EDUCATION:

• Bachelor’s degree in Marketing, English, Journalism, Communications, or related field

EXPERIENCE:

• At least two years’ experience in content creation
• Three years SEO experience required
• Strategy building and content marketing experience required
• Prior leadership experience preferred

WHAT APHW OFFERS:

• Paid training
• Health insurance, dental, and vision
• Life insurance
• 401k (matching)
• Paid holidays
• Paid time off (Up to 5 weeks)
• Short term and long-term disability
• Employee referral bonus
• Parenting time
• Ramsey SmartDollar
• ADP LifeMart & Life Care

Full-time; 8am-5pm Mon-Fri; Overtime as needed

Location: Hybrid; Jackson, MI Corporate Office

Salary: Starting at $70,000/yr.