Creative Strategist

The Creative Strategist is responsible for leading and executing creative strategies across multiple client accounts. This role serves as the bridge between client goals and the execution teams, ensuring all creative outputs such as content, ads, video, and web are strategically aligned and performance-driven. The ideal candidate has a strong sense of brand, storytelling, content planning, digital advertising, and client communications.

The primary role of the Creative Strategist is to maintain the core values of Wayne Media Group. Our values are:

• Extreme Ownership: Everyone leads. All leaders are responsible for what goes on within their department.
• Treat Others Well: Treat everyone how you’d want to be treated (Luke 6:31)
• Do What You Say: Trust is built through action, not just words.
• Be Open & Honest: We speak truthfully, listen openly, and build trust through clear, respectful communication.
• Adapt to Advance: We don’t resist change, we innovate through it.

Leadership Creed: At Wayne Media, we lead by two pillars: family over business, and employees come first. We believe the most important work happens at home, and when our team is supported, they show up stronger for our clients. Leadership means protecting these priorities, living them out daily, and setting the standard for how we work and grow together

Key Responsibilities:

Strategic Planning and Client Roadmapping

• Develop detailed creative roadmap and strategies for each client, aligning with their overall business and marketing goals
• Continuously monitor client industries and competitors to keep strategies fresh, innovative and competitive

Advertising and Social Media Management

• Set up, manage and optimize social media ads (Facebook, Instagram and LinkedIn) and boosted posts based on client’s strategic goals
• Monitor ad performance and make real-time adjustments to improve results

Content and Creative Direction

• Write compelling, brand-aligned copy for social media posts and ads
• Collaborate closely with graphic designers to ensure creative execution matches approved content strategy and client brand guidelines
• Work with media team during pre-production, offering input on video concepts, messaging and deliverables that best support client strategies
• Coordinate with web team to align campaigns across all platforms

Client Communication and Analytics Reporting

• Conduct strategy meetings with clients to review campaign performance, analytics, and adjust plans as needed
• Present strategic recommendations and creative ideas in a way that is clear, engaging and tailored to each client’s priorities
• Prepare and deliver client facing reports focusing on KPIs and metrics that are most meaningful to the client’s success
• Proactively bring new ideas and creative opportunities to client meetings to increase engagement and results

Cross-Departmental Collaboration

• Work with internal teams (graphic designers, media, and web) to ensure seamless project execution and creative alignment

Other Duties

• Perform any and all duties assigned by your manager.

Needed Skills

• Creative Strategy Development: Ability to plan and execute creative strategies that align with client goals across multiple service areas.
• Content Planning and Roadmapping: Experience creating clear, actionable content strategies and roadmaps that guide the creative team over multi-month periods.
• Copywriting and Brand Voice Adaptation: Strong ability to write for different brands with consistency and creativity.
• Social Media Advertising: Proficiency in setting up, optimizing, and analyzing paid social media campaigns on Facebook, Instagram, and LinkedIn, including boosted post strategies.
• Analytics and Reporting: Ability to read performance metrics, extract meaningful insights, and use them to refine strategies.
• Client Communication and Presentation Skills: Experience leading client meetings to present strategies, review analytics, and align on goals for upcoming quarters.
• Strategic Thinking and Problem Solving: Skill in seeing the bigger picture, identifying creative opportunities, and making recommendations that drive client success.
• Project Management: Ability to manage multiple client accounts, prioritize tasks, and ensure creative deliverables are completed on time and meet expectations.
• Software Proficiency: Working knowledge of Canva, Meta Ads Manager, LinkedIn Ads, Google Analytics, and project management platforms.
• Social Media Management Experience: 2 years of experience in a team setting managing social media full-time

Personal Attributes:

• Proactive Problem Solver: Anticipates client needs, identifies challenges early, and presents solutions without waiting to be asked.
• Creative Visionary with Practical Execution: Able to think big and generate fresh ideas, but also understands how to break down those ideas into realistic, actionable steps.
• Confident Communicator: Comfortable leading client meetings and presenting strategies clearly and persuasively.
• Growth-Minded and Adaptable: Constantly improving skills and adjusting strategies based on feedback and data.
• Strong Empathy and Client Focus: Listens deeply to client needs and customizes strategies accordingly.
• Ownership Mentality: Treats each client’s brand and goals with full personal accountability.

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Parental leave
• Vision insurance

Salary:

$45,000 to $53,000 per year

Check out our website for more details on how to apply: https://waynemedia.com/work-at-wayne-media