Sr. Channel Marketing Manager , Amazon Payments

Description

Interested in leading Channel marketing strategy for Amazon Credit Cards? The Amazon Payments team is seeking a customer-obsessed channel marketing expert who will define and lead the paid media and on-amazon marketing strategy for customer acquisition, own campaigns end-to-end, and ensure programs are delivering in line with KPIs and business objectives. You will be responsible for building an annual plan targeting acquisition eligible populations through paid and on-amazon channels. You will define the segmentation, investment plan, and content/messaging strategy and testing plan for scaling customer acquisition for credit card, and will use marketing technology and tools to deliver results as per plan. You will partner with cross functional teams to implement the right measurement and attribution plan for your campaigns. You will be responsible for diving into the data and sharing the performance of your initiatives - course correcting and scaling to deliver results while sharing your results regularly with senior leaders and stakeholders across Amazon.

Key job responsibilities
* Spearhead end-to-end channel marketing programs for credit card acquisition: from conceptualization to execution through paid and on-amazon channels.
* Optimize campaigns : deep dive into campaign performance data and develop optimization plans
* Develop campaign tracking, measurement reporting: work directly with data science teams to ensure campaigns are appropriately mapped for attribution
* Paid media campaign management: manage paid media planning process for acquisition campaigns; oversee campaign briefs, channel instrumentation, and reporting.
* External agency management: manage external media agency on campaign execution. Be the primary media agency contact to manage end-to-end campaigns, budget, billing, and more.

Basic Qualifications

- 6 years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience building, executing and scaling cross-functional marketing programs
- Experience with cross-channel media planning and strategy
- Experience managing and measuring marketing performance in various channels

Preferred Qualifications

- Experience with customer segmentation, profiling, and targeting
- 2 years programmatic display trafficking via advanced media buying platforms/ad servers
- Experience managing external partners to develop marketing programs
- Experience presenting ideas to various levels of an organization to gain support for initiatives

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.