NFL/NASCAR Sales Strategy Lead, Live Sports

Description

Lead the U.S. go to market sales strategy for NFL and NASCAR within the Live Sports Sales team at Amazon. This role will report to the Head of US Sports Strategy and contribute in developing sales monetization strategies and annual go-to-market execution for U.S. based advertising solutions within Thursday Night Football, NASCAR, and other premium sports properties. He/she will collaborate with the multiple external and internal stakeholders to deliver revenue growth across Amazon leveraging Amazon’s sports rights and partnerships.

Key job responsibilities

• Maintain firm grasp of the sports landscape inclusive of marketplace dynamics, fan consumption, media/sponsorship investment trends, league/team/athlete dynamics, content rights, and competitive trends to identify and assess opportunities
• Develop the vision and end-to-end strategy for your sports’ positioning, pricing, packaging, and execution across all revenue generating channels
• Partner with Business Intelligence and Pricing & Planning teams to develop quantitative analysis of supply/demand trends, including opportunity sizing of both traditional video channels and emerging/new sources (e.g., social, audio, content, etc.)
• Develop and execute annual go-to-market ("GTM") strategies maximizing Amazon’s rights by leveraging all demand channels and marketplaces (Upfront, Scatter, Programmatic)
• Partner with cross-functional leads across the Amazon Ads organization on sales enablement and demand generation to achieve revenue and adoption targets, including tactical week-to-week guidance and hands-on support
• Monitor sales pacing (to budget revenue and/or other goals) and Voice of Customer (VOC) to recommend adjustments to GTM strategies or tactical execution as appropriate
• Partner with Ads Marketing and Measurement teams to develop customer-facing positioning and sales materials to increase demand
• Collaborate with the League(s), internal teams, and third-party partners on developing partnership opportunities and innovation
• Drive growth of Amazon’s broader video advertising offerings, supporting Amazon Ads org goals on revenue, product adoption, advertiser maturity advancement, etc.
• Assist in global, national, and regional sales enablement as needed
  
  

Basic Qualifications

• 6 years of Go-To-Market, Business Development, Sales, or Consulting experience
• Bachelor's degree
• Experience developing strategies that influence leadership decisions at the organizational level
• Experience managing programs across cross functional teams, building processes and coordinating release schedules
• Experience explaining complex technical concepts to various business and technical audiences
• Experience presenting to both technical and non-technical executive audiences
  
  

Preferred Qualifications

• Experience working within sports, including strong League and 3P relationships across the media, sponsorship, and/or advertising industries
• Experience designing, positioning, and executing 360 sports marketing programs or platforms with leagues, teams, governing bodies, and/or brands
• Strong grasp of the sports media and sponsorship marketplaces, with specialization in video advertising and media economics
• A proven track record in developing and launching top-tier sports sales or investment strategies, inclusive of streaming, video, and multi-media channels
  
  

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, CA, Santa Monica - 147,900.00 - 200,100.00 USD annually

USA, IL, Chicago - 147,900.00 - 200,100.00 USD annually

USA, NY, New York - 162,700.00 - 220,200.00 USD annually


Company - Amazon Advertising LLC

Job ID: A3173100