Associate Principal, Analytics Advisory, Analytics & Insights

Description

Amazon Advertising exists at the intersection of marketing and ecommerce and offers advertisers a rich array of innovative advertising solutions across Amazon owned properties, as well as third party properties Amazon operates. We believe that advertising, when done well, can greatly enhance the value of the customer experience and generate a positive return on investment for our advertising partners.

The Analytics & Insights (A&I) organization develops actionable insights using Amazon’s unique data to influence how advertisers promote their businesses. Our insights enhance their marketing decision-making, leading to them to be measurably more successful with Amazon. The A&I organization consists of a variety of different Practices, which are groups that focus on different approaches to create these insights.

We are currently looking for an Associate Principal, Analytics Advisory to join our Advisory Practice. Members of the Advisory Practice develop brand-specific actionable insights for high investment advertisers. Our analyses measure the performance of advertising campaigns and sales performance of products. We provide recommended actions to improve future advertising campaigns and marketing decision-making. We take a consultative approach, building deep relationships with our clients marketing teams. Our account management and sales partners within Amazon help us manage relationships with these clients, allowing us to focus on analysis and delivery. Examples of commonly developed advertising insights include seasonality of search trends, multi-touch attribution, and trade up/cannibalization. Common marketing insights include brand switching and customer journey.

Key job responsibilities
An Associate Principal in the Advisory Practice will be expected to:

- Independently develop advanced brand-specific analyses and create templates of them for colleagues to leverage for other brands.
- Conduct analyses which leverage previously untapped datasets.
- Expand the breadth of marketing science topics that the Advisory Practice provides insights on.
- Represent Amazon Advertising in meetings with advertisers and guide their leaders on their advertising and marketing strategies.
- Develop relationships with senior marketing decision makers (e.g. senior director, c-level) and establish oneself as go-to expert in at least one advanced analytical area of advertising.
- Proactively address advertisers' needs by identifying issues and opportunities before the advertiser identifies them.
- Own an internal program that enhances their Practice's capabilities or A&I's capabilities.
- Write documents with recommendations that influence how partners teams with Amazon Advertising operate, such as Account Management, Sales, or Product.
- Master Amazon proprietary tools and metrics, which will help you solve the advertisers' business questions.

A day in the life
As an Associate Principal, Analytics, you will perform hands-on analysis using SQL and Python, partner with measurement solutions to assess advertiser performance, and develop insights across customer behavior, media effectiveness, and industry trends. You will synthesize complex analyses into concise narratives for executive audiences, clearly articulating implications, trade-offs, and recommended actions that shape both customer strategy and Amazon Ads business outcomes.

About the team
The Analytics & Insights (A&I) organization leverages Amazon’s unique data assets to deliver high-impact insights for advertisers. We help marketers make better decisions, unlock growth opportunities, and measurably improve outcomes both on and off Amazon by combining analytical rigor with strategic clarity.

Basic Qualifications

- Experience translating technical aspects of analysis and metrics into actionable insights for the advertiser and both technical and non-technical stakeholders
- Experience with statistical analytics and programming languages such as R, Python, Ruby, etc.
- Experience conducting sophisticated and creative analysis of complex data and translate the results into actionable deliverables, messages, and presentations
- Bachelor's degree plus 10 years’ experience in client-facing data analysis roles.
- 5 years of consulting experience with a major consulting firm or 5 years of advertising experience with a top advertiser (agency or client side).

Preferred Qualifications

- Experience in advertising

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.