What are the responsibilities and job description for the Marketing Operations Lead position at AMAROK?
About AMAROK
Recognized as one of the Best Places to Work in South Carolina, AMAROK (formerly known as Electric Guard Dog) is the Ultimate Perimeter Security solution. Our unique and technically advanced electric fence reliably stops theft and other criminal activity by guarding our customers' property and assets 24/7. We are active in 48 states and Canada with more than 4,000 commercial and industrial locations.
Job Summary
The Marketing Operations Lead drives efficiency, alignment, and measurable impact across the marketing organization. This role combines technical expertise with strategic oversight to ensure our systems, processes, and data strategies effectively power high-performing demand generation and sales enablement. The position partners closely with Sales Operations and IT to maintain a fully integrated technology stack, optimize the marketing funnel, and deliver the insights and infrastructure needed to convert market interest into revenue.
Essential Duties and Responsibilities
- Collaborate with sales operations to build, document, and optimize lead management processes, including routing, scoring, and service level agreements (SLAs).
- Develop dashboards and reporting models to measure marketing performance and influence on pipeline and revenue.
- Maintain data quality and governance across marketing and sales platforms, ensuring accuracy, enrichment, and compliance.
- Own the marketing technology stack, including Marketing Cloud Account Engagement (Pardot) and Salesforce, ensuring systems are integrated and scalable.
- Support campaign execution by managing backend setup, forms, Urchin Tracking Module (UTM) tracking, and segmentation.
- Partner with Sales Enablement to deliver actionable insights that improve lead follow-up and conversion efficiency.
- Collaborate with IT on integrations, system access, and data compliance.
- Evaluate and implement new tools that improve marketing and sales performance, balancing automation and usability.
- Guide campaign tagging, attribution, and post-campaign measurement frameworks.
- Ensure compliance with General Data Protection Regulation (GDPR), CAN-SPAM, and other data privacy regulations.
Competencies and Experience
- 4 years of experience in B2B Marketing Operations, Marketing Automation, or a related role.
- Bachelor's degree in Marketing, Business, or a related field.
- Marketing Cloud Account Engagement (MCAE) certification required.
- Hands-on experience with Marketing Cloud Account Engagement (Pardot) and Salesforce CRM.
- Deep understanding of lead management, campaign attribution, and marketing performance reporting.
- Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
- Experience with marketing data management, enrichment, and system integrations.
- Familiarity with ABM tools (Demandbase, 6sense) and analytics platforms (Google Analytics, LinkedIn Ads, Drift/Chat, ZoomInfo).
Why AMAROK? AMAROK is driven by our companies' core values. We strive to facilitate a greater sense of purpose in all our career opportunities. Well known for our superior company culture and leadership, our employees also enjoy the following benefits:
- Health Benefits (Medical, Dental & Vision)
- Tuition Reimbursement Program
- Short & Long-term disability
- Life Insurance
- Flexible Spending Account (Section 125)
- Matching 401K retirement plan
- Career advancement
- Bonus opportunities
- Generous PTO
Annual Compensation Range: $90,000 - $105,000. Compensation is determined based on competitive market data, experience, skillset and geographical location.
See what our employees have to say about working for AMAROK!https://www.glassdoor.com/Reviews/AMAROK-Reviews-E603124.htm
Our recruiting experience is digital! AMAROK is an EEO/Affirmative Action Employer and will make all employment related decisions without regard to age, race, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, or veteran status.
Once you submit your application, AMAROK will process the provided personal data to evaluate your candidacy for employment. For details regarding how your personal data will be used during an interview process, and to understand our commitment to keeping your personal data safe, please review our Data Privacy Policy here -https://amarok.com/privacy-policy/