Home Care Community Relations Manager

About Always Best Care Greenville

We are a mission-driven organization dedicated to helping seniors age safely, with dignity, grace, and purpose. Guided by our core values of service, integrity, professionalism, responsiveness, faith, and fairness, we aspire to:

• Be the preferred provider of senior care in the Greenville SC area

• Be the employer of choice for the best, compassionate, skilled caregivers

• Deliver outstanding care and service with the excellence and warmth of a home care provider you trust

Position Overview

As a Home Care Community Relations Manager, you will be a vital part of our leadership team, responsible for driving client growth, building referral relationships, and strengthening our presence in the community. You will also play a key role in supporting our company’s quality, revenue and service goals.

This is a strategic, relationship-based sales and marketing role that requires strong communication skills, persistence, empathy, and a passion for serving seniors and their families.

Key Responsibilities

Business Development & Community Outreach:

• Build, develop, and maintain strong relationships with referral sources, clients, and community partners

• Conduct all phases of the home care sales cycle: initial outreach, educational in-home visits, follow-up calls, needs assessments, service recommendations, care plan development, and conversion to clients

• Represent our brand at industry and community events, networking groups, and through public speaking engagements

Sales Strategy & Execution:

• Research and identify new referral opportunities across multiple sectors: hospitals, physicians, senior communities, hospice and home health agencies, elder law attorneys, financial advisors, nonprofits, faith communities, and more

• Achieve sales activity goals including face-to-face meetings, client inquiries, referrals, conversions, and billable hours

• Develop and implement monthly and weekly sales plans with clearly defined goals and strategies

• Maintain accurate, up-to-date records of all sales activities using our WellSky CRM platform

Marketing & Promotion:

• Present company services and materials to individuals, small groups, and large audiences

• Plan,schedule, and lead Lunch & Learns, in-service trainings, and senior community events

• Coordinate with internal teams to ensure seamless client onboarding and care delivery

Caregiver Recruitment & Support:

• Use your network and community contacts to help recruit qualified caregivers

• Collaborate with staffing/scheduling supervisors to align caregiver availability with new client needs

• Provide occasional backup for on-call support or client care in emergent situations

What We’re Looking For

Required Attributes:

• Strong background in relationship-based sales, business development, or community outreach

• Excellent written and verbal communication skills

• Highly organized, detail-oriented, and self-motivated

• Friendly, professional, genuine, and driven with a service-first mindset

• Solid time management, and multitasking and priority setting abilities

• Comfortable using Microsoft Office Suite and CRM platforms (WellSky experience a plus)

• Prior experience in home care, senior living, or healthcare marketing is preferred

• Passion for serving seniors and supporting family caregivers

Bonus Attributes:

• Caregiving or customer service background

• Familiarity with the Greenville healthcare and senior services landscape

Performance Metrics (KPIs)

Your success in this role will be measured by your ability to drive growth through:

• Referral Partner Engagement

• Referrals and Conversions

• Billable Hours Growth

• Timely CRM Documentation

What You Can Expect

• A meaningful role with a mission-driven company that values people

• A supportive team environment where your contributions matter

• Clear goals, measurable success, and opportunities for personal and professional growth

• Opportunities to help you achieve your financial goals

If you're a dynamic, relationship-driven professional who thrives on making a difference in the lives of others—we’d love to meet you.

Equal Employment Opportunity Statement

Always Best Care Greenville is committed to fostering a diverse and inclusive workplace. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by federal, state, or local laws. We adhere to all applicable federal and South Carolina state laws governing nondiscrimination in employment. This commitment applies to all aspects of employment, including recruitment, hiring, promotion, termination, compensation, benefits, and training.