Marketing Manager

Job Summary
We are seeking an energetic and results-driven Marketing Manager to lead our marketing initiatives and elevate our brand presence across multiple channels. In this role, you will develop comprehensive marketing strategies, oversee digital campaigns, and manage content creation to engage target audiences effectively. Your expertise will drive growth, optimize conversion rates, and ensure our marketing efforts align with business objectives. This paid position offers an exciting opportunity to shape innovative marketing solutions in a dynamic environment.

Responsibilities

Brand Strategy Development:

• Develop and implement strategic marketing plans for each brand, considering the unique positioning and target audience.
• Ensure that brand strategies align with the overall business objective of market share growth, proactive financial management and continuous improvement.
• Work with sales department on brand placement, DTC sales, and wholesale dealer support

Cross-Brand Collaboration:

• Foster collaboration and synergy among Bestop Premium Accessory Group teams to create cohesive and complementary campaigns.
• Identify opportunities for cross-promotion and cross-selling between brands (all 11 divisions).

Campaign Management

• Plan, execute, and evaluate marketing campaigns across various channels, including digital, traditional media, events, and promotions.
• Monitor and analyze campaign performance metrics to optimize future marketing efforts.

Budget Management

• Develop and manage marketing budgets for each brand, ensuring cost-effectiveness and maximum ROI.
• Provide regular financial reports on marketing expenditure and performance via existing or new GLs.

Market Research:

• Stay informed about market trends, competitor activities, and consumer preferences.
• Use market insights to identify opportunities for differentiation and improvement in brand positioning.

Team Leadership:

• Lead and inspire those connected to sales/marketing initiatives by providing guidance, support, and direction.
• Foster a collaborative and innovative work environment
• Work effectively with a team of direct reports, Bestop Premium Accessory group team members, and external suppliers

Brand Identity Maintenance:

• Ensure consistency in brand messaging, visual identity, and tone across all marketing materials.
• Work closely with design and communication partners to maintain brand integrity.
• Create content and campaign support digital and print materials

Skills

• Proficiency with SEO tools, Google Ads/AdWords, Google Analytics, and SEM techniques for effective campaign management.
• Strong knowledge of social media marketing platforms including Facebook Advertising and social media management tools.
• Expertise in content creation, copywriting, graphic design, HTML/CSS coding basics, JavaScript, SQL for data analysis or website customization.
• Experience with WordPress or other content management systems for website updates and content management.
• Familiarity with marketing automation platforms to enhance campaign efficiency.
• Ability to perform keyword research for SEO optimization and content strategy development.
• Excellent analytical skills to interpret data from various sources for continuous improvement of marketing efforts.
• Knowledge of e-commerce platforms and digital marketing strategies tailored for online sales growth.
• Strong supervisory and leadership skills.
• Ability to create, implement, and monitor budgets.
• Thorough understanding of principles and methods used to promote, display, and sell products and services.
• Proficiency or basic understanding of photography, video editing, and Adobe Creative Suite.
• Proficient with Microsoft Office Suite.
• Provide KPIs of key marketing initiatives
• Support two brands the at competing in different markets simultaneously
• On site position leading a team of both on site and remote employees
• Travel 20-30% to tradeshows and marketing events

Pay: $85,000.00 - $90,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: In person

Salary : $85,000 - $90,000