What are the responsibilities and job description for the Lifecycle Marketing Manager position at Altura Partners Ltd?
Lifecycle Marketing Manager | High-Growth Fintech
The trucking and logistics industry keeps the global economy moving — but the payments infrastructure behind it hasn’t kept up.
We’re partnering exclusively with a high-growth fintech company that’s modernising payments for this critical sector. They’re building modern, intuitive financial tools for businesses that have historically been underserved — and lifecycle marketing sits right at the heart of their growth strategy.
They’re now hiring a Lifecycle Marketing Manager to take ownership of the full customer engagement journey — from onboarding and activation through to retention, expansion, and win-back.
This is not a “send campaigns and report on open rates” role. This is a hands-on builder role where you’ll design, test, and scale the lifecycle engine that keeps customers engaged every day.
What You’ll Be Doing
- Own the end-to-end lifecycle marketing strategy across onboarding, activation, engagement, retention, and win-back
- Build and optimise complex lifecycle journeys and automated workflows in HubSpot
- Use customer behaviour and product data to trigger highly targeted, personalised communications
- Run continuous A/B testing across subject lines, messaging, segmentation, timing, and creative
- Partner closely with Product, Sales, and Customer Success to improve the customer journey
- Analyse lifecycle and engagement data to drive measurable improvements in conversion and retention
- Leverage AI-driven tools to automate workflows and scale campaign execution
What We’re Looking For
- 4–6 years experience in Lifecycle, CRM, or Email Marketing roles
- Strong hands-on experience building workflows and lifecycle journeys in HubSpot
- Proven ability to drive measurable outcomes across engagement, activation, or retention
- Highly analytical — comfortable working with data and running structured experiments
- A builder mindset — someone who enjoys creating systems from scratch and improving them over time
- Strong copywriting skills and attention to detail
Nice to have:
- Experience in fintech, payments, or B2B SaaS
- Exposure to product-led growth environments
- Experience working in high-growth startup environments
Why This Role Stands Out
- High ownership: Build and scale the lifecycle function, not maintain one
- Real impact: Your work directly influences retention, engagement, and revenue
- Modern tech stack: Strong investment in data, automation, and experimentation
- Fast-growth environment: Backed by leading investors and experienced operators
- Meaningful mission: Helping modernise financial tools for a critical, underserved industry
- Clear growth potential: Opportunity to shape the future of lifecycle marketing within the business
Location
📍 New York or San Francisco (office-based collaboration environment)
Interested?
If you're a lifecycle marketer who enjoys building automated journeys, testing relentlessly, and seeing the direct impact of your work — this could be a strong next step.
Apply directly or message me to learn more.