Marketing Executive / Business Development Manager

General responsibilities

• Market services, to businesses, hospitals, health care, mental health professionals and community agencies in Southern Alabama from Montgomery to Mobile region.
• Liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organizations.
• Arranges training seminars, utilizing internal and external resources, to educate doctors, nurses, counselors, social workers, EAPs, and other interested parties on mental health and substance abuse issues.
• Conducts in-service training and / or briefings for professional and semi-professional groups with the ability to refer patients to AHS Hospital(s).
• Pursues relevant conference sponsorships and manages conference representation.
• Works directly with the Access to Care Department and clients to ensure all admission and billing requirements are met.
• Communicating with target audiences and managing customer
• Proactively seeks out and responds to requests and inquiries from a variety of community resources for new business.
• Maintains constant awareness of territory assignments and marketing rep daily assignments (locations) to ensure rapid response to any special needs, particularly related
• to service recovery.
• Demonstrates an on-going awareness and understanding of the facility’s contracts with all payor sources (commercial, managed care, managed Medicaid, federal, state, local, ).
• Reviews territory assignments periodically to ensure most efficient use of human resources and effective marketing strategies.
• Maintains a territory that includes, but is not limited to, most local area referring
• Meets any required quota for contacts/visits/admissions.
• Responsible for educating, leading and coordinating the organization’s efforts to effectively communicate and develop referring relationships (i.e. community liaison).
• Maintains accurate reports on referral tracking and
• Provides Hospital Administration with Monthly Intake and Admissions Reports covering statistical data and information affecting admissions and marketing
• Provides Hospital Administration with Quarterly / Seasonal Plans covering business development goals and budget requirements for the appropriate quarter.
• Actively executes tasks to meet customer needs and expectations and works towards long-term client retention as well as new business opportunities.
• Surveys referral sources in the various marketing areas for quality assurance
• Ensures sufficient marketing materials to adequately represent AHS Hospital(s) (printed materials, novelty items, etc.).
• Collaborates regularly with Department, Center, AHS hospital staff, and community providers to coordinate and facilitate care and follow up on referrals and
• Adheres to professional code of
• Arrange effective distribution of marketing
• Monitor competitor activity
• Works with Public Relations Department to keep marketing materials current and create new materials as needed
• Orders marketing materials and PR materials as needed.
  
  
  

Supervision and consultation

• Seeks supervision and consultation as
• Accepts and employs suggestions for
• Actively works to enhance
  
  
  

Record keeping

• Documents in a timely fashion per AltaPointe
• Documents in a clear, legible, and concise
• Documents accounts, contacts and daily notes in Sales Force (building referral database).
  
  
  

Courteous and respectful attitudes towards consumers, visitors and co-workers

• Treats consumers with care, dignity and
• Respects consumers’ privacy and
• Is pleasant and cooperative with others, including consumers and
• Assists consumers and visitors as
• Personal values don’t inhibit ability to relate and care for
• Is sensitive to the consumers’ needs, expectations and individual
  
  
  

Administrative and other related duties as

• Actively participates in Performance Improvement and UM/UR
• Actively participates in AltaPointe committees as
• Completes assigned tasks in a timely
• Accesses appropriate community resources according to consumers’
• Follows AltaPointe policies and
• Maintains current license and requirements for renewals and certifications, if applicable.
  
  
  

Bachelors degree in a health care related field, ADN or RN nursing degree, psychology degree, communications degree and/or mental health related field.

Minimum of five years’ experience in medical/mental health care field and/or marketing/sales experience with knowledge of business development techniques ; vision, commitment, leadership, creativity and the ability to make difficult decisions in a dynamic environment; excellent written and oral communication skills as well as the ability to prepare and present presentations in a clear, concise and effective manner; development skills; excellent multitasking and organizational skills as well as ability to establish priorities, plan, develop, implement, and distribute marketing materials . Broad knowledge of the mental health field with working knowledge of related programs, resources, and providers.