Demo

Sales & Business Development Manager

Alsum Farms
Friesland, WI Full Time
POSTED ON 4/8/2026 CLOSED ON 4/20/2026

What are the responsibilities and job description for the Sales & Business Development Manager position at Alsum Farms?

At Alsum Farms, we are a family-owned company delivering premium fresh fruits and vegetables from field to fork since 1973 in the heart of Wisconsin. We partner with family farms across the U.S. to supply over 300 quality produce items year-round. With sustainable operations in the Lower Wisconsin River Valley and Central Sands region, our products reach major retail chains and food service operations throughout the Eastern US and Midwest like Aldi, Walmart, Whole Foods, and more.

We are hiring a Sales & Business Development Manager onsite at our headquarters in Friesland, WI. This role combines leading a sales team along with business development, maximizing current relationships, and expanding to new customers. In this role, you’ll lead a team of seven across our national and retail sales divisions to drive growth, expand market share, and deliver outstanding customer experiences. This position blends hands-on leadership with strategic vision, motivating your team, developing talent, and fostering continuous improvement across the department.

We Offer a competitive base salary with bonus potential, a comprehensive insurance plan, 401k w/match, and PTO

What you will do...

Sales Management
  • Provide leadership and direction to the national and retail sales and marketing teams
  • Motivate and encourage sales teams to ensure quotas met
  • Review and analyze sales and operational records and reports; use data to project sales, determine profitability and targets, and identify potential new markets
  • Identify and analyze customer preferences to properly direct sales efforts
  • Assign territories and set quotas for sales teams
  • Consult with potential customers to understand their needs: Work with the sales team to identify and suggest equipment, products, or services that will meet those needs
  • Resolve customer concerns, staffing problems, and other issues that may interfere with efficient sales operations
  • Collaborate with executive leadership to develop sales quotas and strategies
  • Prepare sales budget; monitor, and approve expenses
  • Ensure team members have opportunities for continuous learning and growth to further their skills and abilities
  • Identify knowledge gaps within teams or departments and develop a plan
  • Foster close working relationships with internal and external stakeholders to ensure the sales organization’s success
  • Evaluate the overall structure of marketing and sales departments and supplier and vendor operations to look for opportunities to make improvements, further leverage synergies, and work towards continuous improvement
  • Conduct performance evaluations that are timely and constructive
  • Act as company representative at trade association meetings
  • Perform other related duties as necessary or assigned

New Business Development
  • Build solid relationships with customers, vendors, and distributors, as well as with sales and marketing teams
  • Develop in-depth knowledge of company offerings to identify profitable business opportunities
  • Direct marketing efforts by presenting market research to the marketing team and suggesting strategies to expand market research
  • Prepare or assist the sales team with all documentation required for requests for proposals (RFPs)
  • Research emerging trends and make recommendations for new company offerings to satisfy customer needs
  • Develop and manage strategic partnerships to grow business with existing and new accounts
  • Present business or marketing opportunities to company and executives and management
  • Perform other duties as necessary or assigned


What You Will Bring...
  • Bachelor’s degree in Business Administration, Marketing, Finance, or related fields
  • Proven business development, sales, or marketing experience
  • Excellent analytical, problem-solving, and decision-making skills
  • Exceptional leadership and management skills
  • Successfully manage multiple priorities and initiatives at once and re-prioritize as needed
  • Ability to manage change and facilitate the implementation of new programs using the sales and marketing teams

Salary.com Estimation for Sales & Business Development Manager in Friesland, WI
$121,365 to $157,524
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