Demo

Senior Manager, Field Sales

ALSO.
Seattle, WA Full Time
POSTED ON 12/18/2025
AVAILABLE BEFORE 2/2/2026
About ALSO.

We’re ALSO, an electric mobility company originally conceived as a part of Rivian. We’re a passionate team of builders, dreamers, doers and innovators, focused on creating entirely new (not to mention, innovative and delightful) vertically integrated, small EVs designed to meet the global mobility challenges of today and tomorrow. Our mission is to inspire everyone to ride ALSO—replacing many local car, truck and SUV miles with ones on vehicles that are more affordable, more enjoyable and 10-50x more efficient.

ALSO is looking for a Senior Manager, Field Sales to build and lead our nationwide Market Manager program. This is a crucial, high-impact role responsible for recruiting, training, and coaching the entrepreneurial leaders who will operate our mobile fleets, manage our retail doors, build local marketing plans and drive conversion in our key launch markets.

What You Will Do

  • Anchor the Field Team Launch: Lead the hiring, onboarding, supervision, and ongoing coaching of our Market Manager team.
  • Local GTM Strategy: Partner with Market Managers to build localized GTM plans that achieve key metrics across awareness, trial, conversion, and sales performance.
  • Activation and Partnership: Guide Market Managers to develop activation plans that launch the brand with local relevancy—showing up in the right places with the right partners and right experiential activations.
  • Drive Retail/Experience Excellence: Establish and maintain high standards for visual merchandising, brand presentation, and customer experience across all physical touchpoints, including the mobile demo vans and fixed retail hubs.
  • Build the Ops Infrastructure: Hire and supervise a Field Sales Operations team to build and manage the core systems supporting mobile and fixed retail environments.
  • Enablement and Training: Develop, implement and refine standardized training, playbooks, and best practices that ensure markets are operating with operational excellence and learning from each other’s success.
  • Manage Field P&L Performance: Drive the overall financial performance of the Field Sales organization, holding Market Managers accountable for achieving sales targets and optimizing local budget allocation.
  • Reporting and Insights: Monitor and report on the overall performance of the field sales organization, providing insights and recommendations to leadership on key learnings and strategy refinement.
  • Cross-Functional Leadership: Serve as the sales leader liaison to the Field Marketing team and the Store Development team.

What You Will Bring

  • 10 years of progressive experience in sales management, with a minimum of 3 years managing a distributed, multi-state field team.
  • Leadership experience across both fixed retail and mobile/experiential sales formats for DTC consumer brands.
  • Demonstrated success in scaling a new sales channel or launching a product in a field-based, entrepreneurial environment.
  • Expertise in coaching field operators on managing a local P&L, running experiential sales events, and driving conversion from top-of-funnel leads.
  • Exceptional leadership, communication, and interpersonal skills, with the ability to inspire and motivate a remote team.
  • Willingness to travel frequently (50-60%) to launch new markets and coach Market Managers in the field.
  • A background of demonstrated success in startup environments, building systems from scratch to meet evolving company and market needs.
  • A passion for

This position offers an estimated annual compensation range of $150,000–$170,000, depending on experience and qualifications. The role is based in our Seattle, WA office (Fremont District) with hybrid flexibility. We welcome candidates currently in or open to relocating to Seattle.

Why ALSO.

We’re passionate about helping the world find a better way to get there—wherever it is you’re headed.

We’re located in the heart of Silicon Valley and have brought together a world-class team from some of the biggest brands in the technology, automotive, cycling, outdoor recreation and retail spaces.

Together we’re working hands-on to imagine, design and build an entirely new solution to a global set of transportation challenges.

Perks And Benefits

  • Robust health coverage. Excellent health, dental and vision insurance covered up to 100% by ALSO with FSA & HSA options.
  • One Medical membership and dedicated insurance advocates.
  • Rich fertility and family building benefits with Progyny.
  • Flexible time off.
  • 401(k) match.

Salary : $150,000 - $170,000

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