What are the responsibilities and job description for the Strategic Marketing Specialist position at Alpitronic?
Summary
The Strategic Marketing Specialist conducts market analysis and creates insights into market models and general representations of the market environment, including the analysis of business models of key market players. The results serve as a basis for developing strategic plans, in which the Strategic Marketing Specialist actively participates. Additionally, the Strategic Marketing Specialist supports the sales organization with analysis of customers and specific customer clusters, which are used to guide sales activities.
Responsibilities
Together with our customers, we are driving the world towards sustainable mobility – with cutting-edge technology, we inspire with the most innovative and reliable solutions. With our roots in South Tyrol, we are market and innovation leaders and set the future charging infrastructure standards from our locations in Bolzano/Bozen, Bergamo, Bologna, Munich and Charlotte (USA).
WHAT MAKES WORKING FOR US SPECIAL
We are excited to meet individuals who are enthusiastic about making things happen, take personal responsibility and appreciate seeing the direct results of their work in the final product. We are a fast-growing company and offer our top teams a diverse and challenging range of tasks in a respectful corporate culture. Your contributions matter, are appreciated and have a significant impact! Join us and be part of our team!
The Strategic Marketing Specialist conducts market analysis and creates insights into market models and general representations of the market environment, including the analysis of business models of key market players. The results serve as a basis for developing strategic plans, in which the Strategic Marketing Specialist actively participates. Additionally, the Strategic Marketing Specialist supports the sales organization with analysis of customers and specific customer clusters, which are used to guide sales activities.
Responsibilities
- Planning and conducting strategic market and customer analysis.
- Responsible for market modeling and evaluating our market position using appropriate methods.
- Evaluating competitors regarding product range, services, and sales strategy.
- Presenting market and customer analysis to leadership team.
- Contributing to the development of customer segmentation and classification.
- Influencing the creation of relevant sales and marketing KPIs.
- Continuously develop and optimize our forward-looking planning, reporting, and analysis tools.
- Participating in the creation of medium- and long-term company strategy.
- Attending conferences and trade shows when needed.
- Bachelor’s degree in business, marketing, or related field.
- Further education in the field of e-mobility to gain a better understanding of the entire ecosystem.
- Work experience in marketing and sales for an international company is preferred.
- High degree of initiative, as well as analytical and structured working style.
- Customer orientation and presentation skills.
- Technical understanding and interest in Alpitronic's products.
- Self-motivated and results-oriented, with a strong sense of accountability and ownership.
- Ability to thrive in a fast-paced, entrepreneurial environment and adapt to change quickly.
- Proficiency in MS Office, especially Excel and PowerPoint.
Together with our customers, we are driving the world towards sustainable mobility – with cutting-edge technology, we inspire with the most innovative and reliable solutions. With our roots in South Tyrol, we are market and innovation leaders and set the future charging infrastructure standards from our locations in Bolzano/Bozen, Bergamo, Bologna, Munich and Charlotte (USA).
WHAT MAKES WORKING FOR US SPECIAL
We are excited to meet individuals who are enthusiastic about making things happen, take personal responsibility and appreciate seeing the direct results of their work in the final product. We are a fast-growing company and offer our top teams a diverse and challenging range of tasks in a respectful corporate culture. Your contributions matter, are appreciated and have a significant impact! Join us and be part of our team!
