Marketing Manager

Company: AL Homes, a brand of AlphaX RE Capital

Salary range: $60,000 - $120,000

For this role, Chinese/Mandarin speaking is a must.

Campaign Execution & Demand Generation

• Run multi-channel campaigns across direct mail (EDDM), paid media, social, and email.
• Develop marketing materials—brochures, one-pagers, signage, and event displays.
• Oversee campaign budgets and timelines to ensure smooth, on-brand execution.
• Launch targeted homeowner outreach initiatives at the neighborhood level.

Events & Community Marketing

• Lead planning for open houses, community events, showcases, and expos.
• Own logistics end-to-end: venues, vendor coordination, AV, signage, permits, staffing.
• Build relationships with city partners, brokers, and local organizations to amplify reach.
• Track engagement, capture leads, and ensure follow-up within Salesforce/LeftMain.

Marketing Operations & Collaboration

• Support campaign attribution and reporting across Salesforce/LeftMain and GA4.
• Coordinate with agencies, vendors, and contractors on creative and media buys.
• Maintain brand consistency across every deliverable and channel.
• Align closely with sales to meet homeowner and investor needs.

Analytics & Performance Reporting

• Monitor cost-per-lead, cost-per-acquisition, conversion rates, and event ROI.
• Prepare performance snapshots with recommendations for optimization.
• Share insights to inform strategy and next steps.

Ideal Profile

• 4–7 years of marketing experience (bonus if in real estate, housing, or related industries).
• Background in executing campaigns that drive tangible results.
• Strong multitasker comfortable managing events and campaigns simultaneously.
• Familiar with CRM and analytics platforms (Salesforce/LeftMain, GA4).
• Clear communicator and proactive collaborator.
• Eye for branding with a creative problem-solving approach.
• Open to occasional evening/weekend work when events call for it.