Fractional Associate Paid Media Director - (PPC/Google Ads/Meta Ads/Analytics) - Miami, FL

Alphametic is seeking a skilled Fractional Associate Search Director to join our team in Miami, providing support for our digital marketing initiatives. This role is focused on providing successful paid search marketing services, including Pay-per-Click Ads (PPC), Search Engine Marketing (SEM), Google Ads Management, Google Analytics, and account management support, such as presenting on client calls and communicating with clients. Knowledge or experience with SEO and AI is a BIG plus.

Ideally, we are looking for someone joining our team on a fractional basis (part-time, 2-3/week), to support the management and client communication on a few accounts. Miami locals would be the best fit for this role with the ability to work from our Miami Downtown office on a hybrid basis.

Alphametic is an AI-forward digital marketing agency in Miami that helps businesses drive leads and customers with SEO, digital ads, and performance-driven content. From Google to ChatGPT, Alphametic’s team of search marketing experts delivers high-impact solutions for companies seeking brand visibility, measurable ROI, and advanced expertise. Since 2015, Alphametic has partnered with clients ranging from emerging to some of the most recognizable brands. Its work and ideas have been featured in Inc., Forbes, Chicago Tribune, eMarketer, Huffington Post, Mashable, SMX, and Digital Summits.

Your responsibilities will involve handling client meetings and presentations, Google Ads management, Meta Ads, launching and strategizing digital ad campaigns, support team development and management, keyword trends, PPC campaigns, Facebook Ads, paid social, gathering and evaluating data, consulting clients, reporting, presenting on client calls, and account management. To excel in this role, you must have strong analytical skills, a minimum of 5-7 years of hands-on full-time SEM/PPC/SEO experience, and be capable of presenting practical insights to marketing leaders to guide digital marketing strategies. An outstanding candidate will also demonstrate exceptional communication skills, be meticulous and detail-oriented, and collaborate effectively within a team. Familiarity with Google Analytics 4 and Looker Studio is a must.

*** Apply only if you have 5-7 years minimum full-time SEO/SEM/PPC experience and are able to visit our office in Downtown Miami ****

Requirements:

• A minimum of 5-7 years of hands-on SEM/PPC/SEO experience, including planning, implementing, consulting, reporting, supporting account management and communicating results to stakeholders
• Experience managing large, multi-million dollar Google Ads accounts
• Superb analytical, project management, and presentation skills
• Demonstrated experience in delivering search marketing results
• A combination of good communication and analytical skills
• Strong work ethic and ability to perform independently
• Detail-oriented project management and account coordination skills
• Demonstrated examples of using AI tools, such as ChatGPT or Gemini, to improve processes and efficiency
• AI-forward innovator who champions using new technologies to increase the efficiency and effectiveness of search strategies

Responsibilities:

• Gathering and examining data related to keywords, topics, trends, audiences, and web behavior using Google Ads, GA4, Looker Studio, SEO tools, SEMrush, and similar platforms
• Managing client relationships, being the lead on client calls, and consulting-based communication
• Management and implementation of new campaigns in Google Ads, including bidding, testing, and optimizing
• Assessing SEO/SEM/PPC strategies, analyzing key metrics, and identifying opportunities to boost performance
• Presenting insights from your analyses to clients and account managers, including practical suggestions and recommendations
• Creating dashboards, data visualizations, and reports on performance using Looker Studio and GA4
• Observing and evaluating digital media and marketing trends using tools like SEMrush, Moz, Google Keyword Planner, Ahrefs, and similar tools
• Engaging in communication and presentations with colleagues, managers, and clients over Email, Slack, Asana, and Teams
• Support in preparing bi-weekly client meeting agendas and sending follow-ups to keep projects on track
• Maintain and improve internal SOPs by helping document workflows and creating training materials or videos
• Champion creative use of AI tools, such as ChatGPT, to improve our workflows and deliverables

Job Location: Miami (Hybrid: 1-3 days on-site in Downtown Miami)

Job Types: Part-time, Fractional

Schedule: TBD

Experience: Digital marketing: 5-7 years full-time minimum (Required)

Work Location: Hybrid remote in Miami, FL 33131