Marketing Manager

Job Title: Marketing Manager

Full Time/Part Time: Full Time

Department: Sales & Marketing

Date Revised: November 2022

Reports To: VP of Sales & Marketing

Travel: Up to 30%

Status: Exempt

Summary

The Marketing Manager serves an important role on our sales and marketing team. This position is responsible for researching, ideating, creating and executing marketing plans and programs for Alpha Video working interdepartmentally and cross functionally to help increase sales opportunities, enable sales effectiveness, and drive brand awareness. The Marketing Manager will create a strong brand presence with innovative online and offline marketing campaigns and events. In addition, the the Marketing Manager will be responsible for supporting the creation of marketing content and distributing it effectively.

Responsibilities

• Develop, execute, and monitor marketing programs for Alpha Videos vertical markets, solutions, and/or services across a variety of channels.
• Research and analyze market environment along with collaboration with Sales team, VP of Marketing & Sales, and product manager to define marketing strategy for lead generation, branding, and events
• Develop, implement, and track marketing programs such as email, social media or digital campaigns and events to support defined marketing strategy by vertical, solution and/or services.
• Track, analyze, report and measure program performance; monitor ROI and KPIs and optimize for success
• Develop and create marketing materials, such as sales and product collateral, sell sheets, PowerPoints, etc. and ensure brand guidelines are met.
• Lead strategy, creation and coordination of digital content (website, blogs, website, press releases, etc.); working with content marketing lead/partner to schedule, develop, deploy and measure all content
• Ensure brand consistency across all channels and all content.
• Coordinate and oversee the planning and logistics of trade shows supporting our vertical market teams.
• Create pre, at, and post show support materials
• Work with external agencies and vendors to execute marketing programs
• Establish and maintain our web presence to boost brand awareness
• Take ownership of and leverage HubSpot tool to support marketing programs; providing HubSpot expertise and collaboration with our team
  
  

Qualifications

Job Requirements:

• Ability to travel up to 30% of the time and sometimes on a last-minute basis.
• Ability to grasp and utilize digital marketing technologies and software including knowledge of various marketing and analytical tools such as HubSpot Marketing & Sales Hub, Google Analytics, content management systems, SEM Rush, WordPress, etc.
• Proficient with Microsoft Office Suite.
• Excellent analytical skills to interpret data analysis for decision-making recommendations and adjustments.
• Strong strategic experience and ability to formulate strategy.
• Strong written and verbal communication skills.
• Strong prioritization, organization, and project management skills.
• Proactive, able to lead efforts managing multiple projects, adhering to budgets and working with internal and external partners.
• Ability to communicate and interact with staff across all levels of the organization professionally and effectively.
• Must be self-motivated, work in a fast-paced environment, ability to multi-task, detailed project management skills.
• Other duties as assigned.
  
  

Education/Experience

• 5 years of marketing experience; preferably in B2B.
• Bachelors degree in Marketing, Advertising, Business, or related field.
  
  

Certificates And Licenses

• Valid drivers license required.