What are the responsibilities and job description for the Marketing Director position at Alpha Social Media?
Company Description
Alpha Social Media is a full-service digital agency specializing in direct-to-consumer (DTC), consumer packaged goods (CPG), and niche manufacturers. We focus on building brands that deliver results, creating compelling content from packaging designs to digital campaigns. Offering user-generated content (UGC), influencer programs, and both paid and organic strategies, we drive full-funnel growth and establish lasting brand identities. Our dynamic team of social media experts, designers, developers, and marketing professionals thrives in the fast-paced world of modern retail.
Role Description
This is a full-time, on-site role in Springfield, MO, for a Marketing Director. The Marketing Director will lead marketing strategy and implementation across all projects, oversee market research and campaign planning, and ensure marketing objectives align with organizational goals. Day-to-day responsibilities include managing marketing teams, creating growth-focused strategies, and collaborating with cross-functional teams on project execution. The role also involves analyzing campaign performance, guiding branded sales initiatives, and proposing effective marketing solutions.
Qualifications
- Proficiency in Marketing Management and Market Planning
- Strong skills in Market Research and Marketing strategy development
- Experience in Sales and driving sales-oriented marketing initiatives
- Proven leadership skills with experience managing marketing teams
- Excellent analytical, organizational, and communication skills
- Familiarity with the retail or DTC industry is a plus
- Bachelor’s degree in Marketing, Business, or a related field is preferred