What are the responsibilities and job description for the Regional Sales Manager position at ALLURE LIFESTYLE COMMUNITIES?
Allure Lifestyle Communities is a forward-thinking property management company specializing in Active Adult (55 ) and Independent Living communities nationwide. We’re passionate about providing vibrant lifestyles, exceptional amenities, and meaningful experiences to our residents.
We are seeking a Regional Sales Manager to join our dynamic team. This position will be responsible for driving sales and leasing efforts across our communities to support to our growing national portfolio.
Position Overview:
As a Regional Sales Manager, you will play a critical role in maximizing occupancy across multiple properties by executing sales strategies, supporting on-site leasing teams, and actively engaging with prospective residents in the leasing process.
This is a field-based role with frequent travel to communities.
Key Responsibilities:
- Conduct in-person tours with prospective residents and families.
- Collaborate with Operations and the VP of Sales & Marketing to develop and implement tailored sales and marketing strategies for each community.
- Partner with on-site teams to execute plans effectively and meet occupancy targets.
- Coach, mentor, and support leasing associates on sales techniques, CRM usage, and follow-up best practices.
- Ensure timely follow-up with all inquiries via phone, email, walk-ins, and referrals.
- Assist with annual lease renewals and coordinate with Property Managers on move-ins and move-outs to optimize revenue.
- Maintain an up-to-date competitive analysis of the local market.
- Support community events on-site or virtually to enhance marketing impact.
Qualifications & Skills:
- 10 years of senior living sales experience, with a strong history of lead conversion and lease-up success.
- 5 years of multi-site or regional sales experience preferred.
- Deep understanding of relationship-based selling, prospect nurturing, and sales cycle management.
- Strong interpersonal skills with the ability to build trust and understand the needs of prospective residents and their families.
- Excellent verbal and written communication skills.
- Ability to work independently, manage time effectively, and adapt in a fast-paced environment.
- Technologically savvy with proficiency in Microsoft Office (Excel, Outlook, Word, PowerPoint).
- Experience with CRM systems and Yardi is highly preferred.
- Bachelor's degree preferred.
- Valid driver’s license and ability to travel frequently across the country.