Studio Director - Personal Training

Overview
Alloy Personal Training is seeking a dynamic Studio Director to lead our Mt. Juliet studio. This is more than a fitness role—it's a business leadership position where you'll drive revenue growth, build lasting client relationships, and develop a high-performing team. If you're passionate about fitness AND have the business acumen to grow a thriving studio, this is your opportunity to make a real impact.

WHAT SUCCESS LOOKS LIKE

As our Studio Director, you'll own three critical areas:

SALES & REVENUE GROWTH (40% of role)

· Convert prospects into lifelong clients through consultative sales approaches

· Conduct Starting Point sessions and drive new member enrollment

· Manage the complete sales pipeline from lead generation to close

· Track and optimize key metrics: lead conversion, booking rates, show rates, and close rates

· Execute phone sales, lead follow-up, and trial client conversion strategies

· Partner with local businesses and community organizations to generate referral opportunities

MEMBER RETENTION & ENGAGEMENT (30% of role)

· Maintain exceptional retention rates through proactive member communication

· Conduct 5 accountability sessions weekly with at-risk members

· Reach out monthly to all clients with 8 missed sessions to re-engage them

· Organize quarterly challenges, InBody assessments, and member events

· Monitor visits-remaining reports and intervene before members disengage

· Create a culture where members become raving fans who refer their friends

TEAM LEADERSHIP & OPERATIONS (30% of role)

· Recruit, hire, and develop top-tier coaching talent

· Lead weekly team meetings and conduct quarterly performance evaluations

· Schedule staff effectively to maximize client experience and studio profitability

· Oversee daily operations including opening/closing, facility maintenance, and cleanliness

· Manage internal and external marketing initiatives and social media presence

· Train 10 hours per week while operating the business 30 hours per week

COMPENSATION & SCHEDULE

This is a full-time, 40-hour-per-week position combining hands-on training with business management. Compensation package includes base salary plus performance bonuses tied to studio growth and retention metrics.

WHO YOU ARE

Required Qualifications:

· Personal Training Certification (NASM, ACE, ACSM, or equivalent)

· CPR/AED/First Aid Certification

· Proven sales experience with track record of meeting/exceeding targets

· Management or leadership experience in fitness, retail, or service industries

· Strong technical proficiency with business software and client management systems

The Ideal Candidate Has:

· Sales DNA – You're comfortable with consultative selling and can turn prospects into believers

· Business Acumen – You understand P&L, can read metrics, and make data-driven decisions

· Emotional Intelligence – You build genuine relationships and can read what clients need

· Operational Excellence – You follow systems consistently and hold your team accountable

· Confidence Under Pressure – You thrive in a fast-paced environment and handle challenges head-on

· Leadership Presence – Your team respects you, clients trust you, and you lead by example

· Marketing Mindset – You understand how to attract clients and build community partnerships

· Problem-Solving Skills – You don't just identify issues; you create solutions

· Detail Orientation – Nothing falls through the cracks on your watch

· Teachable Spirit – You're always learning and improving your craft

CORE RESPONSIBILITIES

. Business Development & Marketing

· Execute external marketing events and community partnerships (Chamber, BNI)

· Develop B2B cross-promotion opportunities with local businesses

· Manage paid social media campaigns and organic content strategy

· Host referral events: open houses, VIP parties, member socials, and bring-a-friend sessions

· Set up promotional booths and distribute marketing materials at community events

Sales Management

· Own the entire sales process from initial contact through membership activation

· Manage Alloy Operations platform and maintain accurate client data in Trainerize

· Conduct Starting Point sessions that convert prospects at high rates

· Follow established sales systems and continuously optimize conversion rates

Retention Systems

· Run weekly visits-remaining reports and take immediate action on at-risk members

· Conduct monthly InBody weeks to track client progress and boost engagement

· Implement "Surprisingly Personable" monthly touchpoints with members

· Manage Frequent Sweaters program and milestone recognition initiatives

· Capture and share success stories that inspire current and prospective members

· Provide client support through Trainerize app for seamless member experience

Team Development

· Recruit and onboard new coaches using proven hiring systems

· Provide ongoing training and professional development for coaching staff

· Set up new hires in Mindbody, Operations, and Trainerize platforms

· Lead weekly leadership meetings and full team meetings

· Conduct quarterly check-ins and performance reviews with all staff members

· Manage coach schedules to optimize client experience and labor costs

· Implement quarterly secret shopper evaluations to maintain service excellence

Administrative Excellence

· Manage billing for client memberships and retail items

· Schedule clients efficiently to maximize session utilization

· Generate and analyze weekly/monthly reports to drive business decisions

· Ensure daily gym cleanliness and maintenance standards are met

· Maintain accurate records in all Alloy applications and systems

WHAT MAKES YOU STAND OUT

We're looking for someone who:

· Has a track record of exceeding sales goals in fitness or related industries

· Understands that retention is just as important as acquisition

· Builds teams that people want to be part of

· Sees problems as opportunities to improve systems

· Takes ownership and doesn't make excuses

· Balances empathy with accountability

· Can coach clients through a workout AND read a P&L statement

· Brings infectious positive energy that elevates everyone around them

· Follows proven systems while finding ways to improve them

WHY ALLOY?

At Alloy Personal Training, we've created a proven system for delivering results to clients while building a sustainable, profitable business. You'll have the support of established systems, training protocols, and a franchisor committed to your success. This isn't about reinventing the wheel—it's about executing a winning formula and putting your leadership stamp on it.

Job Type: Full-time

Pay: $48,000.00 - $55,000.00 per year

Benefits:

• Employee discount
• Flexible schedule

Work Location: In person

Salary : $48,000 - $55,000