Studio Director

ALLOY PERSONAL TRAINING Studio Director Full-Time | East Brunswick, NJ

About the Opportunity

Alloy Personal Training East Brunswick is seeking a founding Studio Director to lead the studio launch and drive membership growth from day one.

The Studio Director will be responsible for building a member base, leading all sales and consultations, developing the coaching team, and owning the studio's business performance from pre-sale through opening and beyond.

This is not a passive management role. It is a ground-floor leadership opportunity for an experienced fitness professional who wants to own a business outcome, operate with an entrepreneurial mindset, and build something exceptional in the Snoqualmie market.

Key Responsibilities

Business Development & Sales

• Drive pre-sale membership enrollment and lead conversion from day one
• Lead all Starting Point consultations with prospective members including movement screen, goals discussion, InBody assessment, and follow-up process
• Own member acquisition through local partnerships, community events, and digital marketing
• Track and analyze KPIs including lead volume, booking rate, show rate, close rate, and attrition via Mindbody
• Conduct monthly outreach to members with 8 or fewer visits in the last 30 days
• Achieve membership, revenue, and utilization targets

Leadership & Team Management

• Recruit, hire, and train part-time coaching staff
• Build a positive, high-accountability team culture
• Lead weekly staff meetings covering workouts, scheduling, and performance metrics
• Conduct quarterly performance reviews for Head Coach and part-time coaches
• Lead by example in work ethic, urgency, and ownership

Operational Excellence

• Oversee daily studio operations in alignment with Alloy brand standards
• Implement and enforce health, safety, and operational procedures
• Be present during peak training times to provide leadership and support
• Manage expenses and operate within budget
• Ensure consistent communication regarding performance metrics

Training & Studio Support

• Lead training sessions per week as needed
• Maintain a strong working knowledge of Alloy programming and coaching standards
• Be capable of stepping in to support or cover sessions when necessary

Key Performance Expectations

This is a KPI-driven role. You will be measured on:

• Pre-sale enrollment and membership growth
• Lead-to-close conversion rate
• Show rate for Starting Point consultations
• Member retention and visit frequency
• Revenue performance against targets

You should be comfortable tracking numbers daily and adjusting strategy accordingly.

Key Skills & Abilities

• Sales Leadership: Proven ability to drive membership growth and close consultations
• Community Builder: Comfortable representing the brand and building local relationships
• Business Acumen: Strong understanding of KPIs and financial accountability
• Operational Discipline: Organized, systems-oriented, and detail-driven
• Self-Starter: Thrives in a launch environment with limited infrastructure

Qualifications

• 2 years of fitness studio management or equivalent leadership experience
• Demonstrated track record of hitting membership sales targets
• Experience building client relationships and community in a local market
• Comfortable operating in a startup or launch environment
• Proficiency with Mindbody or similar club management software preferred
• Boutique fitness or franchise experience preferred
• CPR/AED/First Aid certification required (or willingness to obtain)
• Willingness to work evenings, weekends, and extended hours as needed

Desired Traits

• Entrepreneurial, competitive, and performance-driven
• Strong communicator with authentic leadership presence
• High energy and hands-on mindset
• Comfortable taking full ownership of results
• Growth-oriented with interest in long-term opportunity
• Genuine passion for personal training and client transformation

Compensation & Benefits

Salary: $60,000 - $70,000 annually

Bonus: Monthly performance bonus based on average membership

Growth: Ground-floor opportunity with potential for expanded leadership as additional locations open

What Success Looks Like

The Studio Director builds a strong member base from pre-sale through launch, establishes meaningful community partnerships, and drives consistent revenue and retention growth — all while delivering the personalized, results-driven training experience that defines the Alloy brand.

About Alloy Personal Training

Alloy Personal Training is a boutique fitness franchise built around small-group personal training for adults 40 and up. With a science-backed, results-driven approach and a strong emphasis on longevity and functional fitness, Alloy is one of the fastest-growing personal training concepts in the country. Snoqualmie is one of its exciting new markets.

About TRIB3 Health & Wellness Staffing

TRIB3 Health & Wellness Staffing connects top fitness and wellness talent with leading studios across the U.S. Our mission is to build high-performing teams that drive revenue, culture, and long-term success.