Media Planner

Allied Global Marketing is a leading full-service entertainment, culture, and lifestyle-marketing agency. We build strategic campaigns for a diverse range of clients that connect audiences with experiences they love. Our team of experts captures the unique energy of each project with customized strategies that deliver on-target messaging and drive bottom-line results. An integrated approach is supported by our on-the-ground network of 24 offices and over 500 colleagues across the globe, providing resources and relationships that our partners and clients know and trust.

About the role:

We’re seeking a full-time, experienced Media Planner to join our LA based team focused on business in the APAC region.

This position will be responsible for the development and execution of advertising plans for entertainment, tourism, and other clients. The role focuses primarily on digital media — including paid social, paid search, programmatic display, OLV, and other digital channels — with some exposure to traditional media such as OOH and broadcast TV. Candidates must have hands-on experience managing campaigns directly within major ad platforms including Meta Ads Manager, Google Ads, and other demand-side platforms (DSPs). 

This position requires a highly organised individual who works well both independently and as part of a team in a fast-paced and detail-oriented environment. This individual is expected to be resourceful, responsible, and to demonstrate initiative and innovation. 

The position is based in Los Angeles, reporting into the APAC Managing Director in Sydney and our Paid Media leads in the US, and will interface with client teams primarily in the Philippines, Australia, Singapore, and the US. 

Responsibilities 

• Collaborate on marketing strategy development with clients and internal team
• Work directly in advertising platforms including Google Campaign Manager, Meta, Google Ads, TikTok and more
• Establish and maintain positive client, vendor, and internal relationships
• Participate in day-to-day communication with clients
• Handle execution of digital media campaigns from creation to completion 
• Negotiate with media vendors, place approved media plans and coordinate to make sure that all placements are pushed live
• Identify target audiences and their characteristics, behaviors, and media consumption habits
• Maintain media plans, budgets, and insertion orders
• Manage, monitor, optimize, analyze, and report on campaigns
• Research and analyze data using internal and external data sets
• Evaluation of media campaign effectiveness to inform future campaigns
• Research new trends in the industry on an ongoing basis 

Qualifications & Experience Required 

• 3-5 years’ digital media planning and buying experience
• Proficiency in digital media is a must; some traditional media experience is preferred
• Previous experience at a digital media agency 
• Dependable team player with a strong ability to work independently and amongst teams
• Demonstrated success in developing, managing, and executing digital marketing campaigns on the agency and/or client side
• Ability to manage multiple concurrent clients/projects and meet tight deadlines
• Excellent non-adversarial negotiation skills
• Detail-oriented with exceptional critical thinking and problem-solving abilities
• Excellent communication skills under high-pressure situations both internally and externally 
• Confidence in advising team and clients on campaign performance and setting KPIs and goals 
• High interest in emerging digital media technology
• Proficiency with digital marketing platforms, ad servers, and analytics tools. In particular Meta Ads Manager, the Google Advertising Suite (Google Ads, YouTube, Performance Max, DemandGen, etc.), DSPs, and Google Campaign Manager 360.
• Understanding of and preferably previous experience working in data and analytics
• Proficiency in MS and Apple office suites
• Bachelor's degree in Marketing, Advertising, or other related field. 

Details:

• The salary range for this full-time position is $55,000-$60,000.
• This position will be eligible to participate in the standard benefits offered to full-time employees of Allied Global Marketing (medical, dental, vision, short-term and long-term disability and life insurance as well as 401k, paid parental leave, and Flexible PTO). We also offer 10 company paid holidays.  

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Allied Global Marketing is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other status protected under federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.