What are the responsibilities and job description for the Marketing Specialist position at ALLESET INC?
Who are we?
From our corporate headquarters near Atlanta, Georgia to operations in eight countries (the Dominican Republic, China, Hong Kong, Vietnam, India, the Netherlands, UK, USA), GRI-Alleset is a privately held company which focuses on the design, development and manufacturing of disposable medical supplies. We pride ourselves on developing strong customer relationships, driving new product innovation while adapting to ever-changing global market demands. To learn more about our company, visit us at www.gri-alleset.com.
Position Responsibilities
The responsibilities for this position include but are not limited to the following.
- Manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications.
- Act as a liaison between the Product Management, Sales and Commercialization teams to develop and launch sales support tools (collateral, catalogs, website updates etc.).
- Build marketing programs to support specific marketing and sales objectives across different channels and segments in support of our overall strategic marketing plan.
- Develop content/campaigns to support various social media, email and websites and measure effectiveness of campaigns through interest and lead generation.
- Evaluate the impact of marketing programs in achieving their stated objectives, including impact on lead flow, Lifetime value and retention.
- Partner with internal stakeholders and external agencies and vendors.
- Help to drive the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes.
- Prepare reports on marketing and sales metrics.
- Collect and analyze consumer behavior data (e.g., web traffic and rankings).
- Analyze market research and customer behaviors.
- Support Tradeshow and industry events.
- Understands Voice of Customer (VOC) and empathizes with customer’s product pain points and unmet product needs.
- All other duties as assigned.
Qualifications:
- A bachelor’s degree in marketing, communications or related field is required.
- Four years of marketing or similar work.
- Knowledge in the health care/ medical industry preferred.
- Competence as a creative writer with an eye for great emails, landing pages and content development.
- Strong project management skills.
- Demonstrated proficiency with content writing, social media applications, such as LinkedIn.
- Possess search engines, web analytics, and business research tools acumen.
- Knowledge of data collection methods (polls, focus groups, surveys etc.).
- Strong communication and presentation skills.
- Working knowledge with CRM programs.
- Solid computer skills, including MS Excel, InDesign, web analytics.
- Proficiency with SEO/SEM/AEO optimization.
- Ability to travel as necessary.
Compensation & Benefits:
- Health, Dental and Vision insurance, 401k, Paid time off
Job Type: Full-time
- Work Location: The position is in either our Flowery Branch GA or Shanghai, China office
Work Environment:
- Our work environment is casual and fun, but we also work hard.
Teammate Benefits:
- Medical, supplemental gap, dental, vision insurance and 401(k)
- Development opportunities to grow your career with a global company
EOE/M/F/D/V