Marketing Liaison - SNF

Job Title: Business Development Manager
Reports To: Director of Business Development

Position Summary:
We are seeking a driven and relationship-focused Business Development Manager to support our nationally recognized, 60-bed nursing home in expanding occupancy from Plaza, Baylor and Walls Hospitals. Recognized by U.S. News for excellence in care, our organization is committed to delivering high-quality, patient-centered services. This role is critical in strengthening referral partnerships, increasing community awareness, and driving sustainable census growth.

This position is structured with 50% of time spent in-house supporting admissions and internal processes, and 50% in the field building and maintaining external relationships to drive referrals.

Key Responsibilities:

In-House Responsibilities (50%):

• Provide regular updates on referral sources, admissions activity, and census trends
• Round on current admissions to ensure satisfaction and identify opportunities for retention and referrals
• Assist with and oversee admission paperwork to ensure accuracy, completeness, and compliance
• Support NOMNCs (
• Notice of Medicare Non-Coverage) processes and communication with patients/families
• Collaborate closely with admissions, clinical, and administrative teams to ensure seamless transitions and positive patient experience
• Monitor and report on conversion rates, barriers to admission, and opportunities for improvement

External Responsibilities (50%):

• Develop and execute strategic business development plans to increase census.
• Build and maintain strong relationships with hospitals, physicians, case managers, discharge planners, and community organizations
• Identify and cultivate new referral sources and partnership opportunities
• Conduct outreach visits, presentations, and networking activities within the healthcare community
• Represent the organization at community events and industry meetings
• Maintain awareness of market trends, competitors, and local healthcare dynamics

Qualifications:

• Bachelor’s degree in Healthcare Administration, Business, Marketing, or related field preferred
• 2–5 years of experience in healthcare business development, admissions, or related field (skilled nursing/post-acute experience preferred)
• Proven ability to drive census growth and build referral pipelines
• Strong interpersonal, communication, and organizational skills
• Ability to manage both internal processes and external relationships effectively
• Proficiency in Microsoft Office and CRM systems

Core Competencies:

• Relationship building and networking
• Attention to detail and regulatory compliance
• Strategic thinking with a results-driven mindset
• Customer service and patient-centered approach
• Time management and adaptability

Why Join Us:

• Be part of a nationally recognized, high-performing nursing home team
• Opportunity to directly impact patient care and organizational growth
• Supportive and collaborative leadership environment
• Competitive compensation and benefits

Work Locations:
In house, Hospitals, and Dr. Offices.

Benefits:

• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: In person