Brand & Community Marketing Manager

Help Build One of Texas' Most Exciting Emerging Beverage Brands

This isn't a traditional marketing role. It's an opportunity to help shape the future of a premium consumer brand during one of the most exciting stages of its growth. Alive & Well is preparing for significant regional retail expansion, and we're looking for a strategic marketing partner who wants to build something meaningful—not simply manage social media. You'll work directly with the founders to grow the brand, build community, support retail launches, and create the systems that will scale our marketing organization for years to come. If you've ever wanted to join an early-stage consumer brand before it becomes widely known, we'd love to meet you.

About Alive & Well

Alive & Well is a premium botanical kombucha brand on a mission to redefine what consumers expect from the category. Our tea-forward recipes, culinary botanicals, softer acidity, and elevated design create a refreshing beverage that's approachable for people who have never found a kombucha they truly enjoy. We're building more than a beverage company—we're building a premium lifestyle brand rooted in wellness, hospitality, beautiful design, and meaningful daily rituals. Already distributed through Central Market, KeHE, and hundreds of retail locations, we're preparing for our next chapter of growth and are looking for someone excited to help build the brand alongside us.

About the Role

This role serves as the founders' marketing partner. Rather than owning only one marketing channel, you'll help coordinate the entire brand ecosystem—from content creation and community building to retail marketing, influencer partnerships, and project management. We're looking for someone who enjoys wearing multiple hats, loves beautiful brands, and gets excited about helping build something from the ground up.

What You'll Own

Brand & Content

• Own the editorial calendar across social media, email, and website content.
• Coordinate photography, video, seasonal campaigns, and product launches.
• Help maintain a premium, consistent brand experience across every customer touchpoint.
• Support packaging updates, retail marketing materials, and merchandising assets.

Community & Partnerships

• Grow and engage the Alive & Well community across digital and in-person experiences.
• Build relationships with micro-influencers, wellness professionals, fitness studios, cafés, hotels, and community partners.
• Coordinate influencer gifting, ambassador programs, and local collaborations.
• Develop authentic community initiatives that create long-term brand affinity.

Retail Growth Marketing

A significant portion of this role will focus on transforming major retail launches into local marketing events. You'll help create excitement within each community we serve while driving awareness and retail traffic.

Responsibilities include:

• Developing localized marketing plans for imminent major retail launches and future regional expansion.
• Building and managing micro-influencer campaigns around launch markets.
• Planning geo-targeted digital advertising campaigns around retailer trade areas.
• Coordinating sampling events, founder appearances, community activations, and promotional campaigns.
• Measuring campaign performance and continuously improving launch execution.

Digital Marketing

• Manage Klaviyo email marketing campaigns.
• Update Shopify collections, content, and merchandising.
• Coordinate website improvements and creative agencies.
• Build localized email campaigns supporting new retail markets.
• Monitor analytics and recommend improvements.

Project Management

• Keep all marketing initiatives organized and moving forward.
• Coordinate photographers, designers, agencies, and creative vendors.
• Build scalable marketing systems that grow alongside the business.
• Help prioritize projects directly with the founders.

Platforms You'll Work With

You'll likely become familiar with many of the following:

E-Commerce

• Shopify
• Recharge
• Faire
• Airgoods

Email Marketing

• Klaviyo
• Shopify Email

Social & Community

• Instagram
• TikTok
• Pinterest
• Meta Business Suite
• Later or Sprout Social

Digital Advertising

• Meta Ads Manager
• Google Ads
• Google Analytics 4
• Meta Pixel
• Klaviyo Audience Segmentation
• Geo-targeted advertising
• UTM campaign tracking

Creative

• Canva
• Adobe Creative Suite (preferred)
• CapCut
• Descript
• Figma (bonus)

Project Management

• Asana
• Google Workspace
• Notion
• Airtable (bonus)

AI & Productivity

• ChatGPT
• Claude
• AI-assisted content creation and creative workflows

What We're Looking For

• Experience with premium consumer brands (food & beverage, wellness, hospitality, beauty, or lifestyle preferred).
• Excellent project management and organizational skills.
• Strong copywriting and storytelling ability.
• Exceptional visual instincts and appreciation for premium branding.
• Comfortable managing multiple priorities in a fast-moving startup.
• Curious, resourceful, and excited to learn new platforms.
• Someone who enjoys building—not just maintaining.

What Success Looks Like

Within your first year, you'll help:

• Build an engaged and growing community around Alive & Well.
• Successfully execute localized retail launch campaigns.
• Develop a scalable network of micro-influencers and community partners.
• Increase awareness and traffic surrounding new retail launches.
• Keep marketing initiatives organized and on schedule.
• Build systems that allow our marketing organization to scale.
• Become a trusted extension of the founders.

Why Join Alive & Well?

You'll work directly with two founders who believe in thoughtful growth, beautiful brands, exceptional customer experiences, and building a company we're proud of—not simply building a beverage business. We're looking for someone who wants ownership, creative freedom, and the opportunity to help shape a premium consumer brand during one of the most exciting stages of its journey.

If that sounds like you, we'd love to start a conversation.