What are the responsibilities and job description for the Brand Marketing Manager position at Neighborly®?
Brand Marketing Manager
Are you looking for a place where you can bring your experience in working with Brand Marketing Directors and SVP to develop and support the execution of strategies, tactics and programs to develop the brand, with local application, execution and impact in mind?
Welcome to Neighborly—the hub of service brands that connects customers to top-notch local experts who repair, maintain, and enhance homes and businesses. Our long-standing business, with over 40 years of experience, is focused on strategic innovation as we build the future of home and business services. Bring your ambition to the table as we unlock new doors together, taking your career to the next level.
Bring Your Experience And Be Empowered To Innovate.
As a Brand Marketing Manager on the Marketing team, a typical day for you will include:
- Collaborate with cross-functional project teams (including representatives from Marketing Leadership, Operations, Training, Digital, Creative, Communications and franchisees) to develop, support and test relevant and new brand marketing ideas.
- Develop, execute and support brand activities – providing content topics and direction across all marketing department verticals.
- Create and manage Neighborly brand and multi-brand programs to support these initiatives, at the local level
- Build annual marketing calendar for national and local campaigns; support the development and drive the execution of campaigns.
- Create and manage Neighborly marketing assets and materials that can be used nationally for local execution and support.
- Manage and maintain the Local Marketing Resources, the resource tools that provide access to these tools and relevant information resources.
- Establish, manage and evaluate program tools and provide analysis, reports and recommendations.
- Oversee and manage the Neighborly brand digital and social media presence (Facebook, Instagram, Blogs, SEO, etc.) by collaborating on strategic direction with brand management and subject matter experts and managing the execution and details of these channels accordingly).
Bring Your Skills And Be Inspired To Achieve Success.
Experience:
- Minimum of 5-7 years of professional Marketing experience
- Knowledge of Brandfolder, Business Intelligence, Monday.com and various CRM systems is a plus.
Skills:
- Excellent professional business skills, including verbal, written (emphasis on mastery of drafting day-to-day business correspondence required), analytical, and organizational skills required.
- Excellent mastery of Microsoft Word, Microsoft Excel, Microsoft Outlook and Power Point required, with working knowledge or desire to learn various AI and analytics tools.
- Strong understanding of current online marketing advertising, strategy and best practice.
- Ability to thrive in a fast-paced, deadline driven environment under pressure while demonstrating the utmost professionalism and a strong customer-focused attitude.
- Ability to think critically and to interpret and apply processes across many different areas.
- Budget management skills and proficiency.
Education:
- Bachelor’s degree in a Marketing or equivalent
- Schedule / in-office requirements: Hybrid working model; Monday-Wednesday in office, Thursday/Friday from home.
- Office Location: 500 E John Carpenter Fwy, Irving, Tx.
Bring your goals and be enabled to reach them.
- Competitive Pay: Commensurate with experience
- Schedule: Full-time M-F – 8 AM to 5 PM
- Benefits: Check out our benefits offerings here
- Financial Benefits: Equity and annual bonus opportunities
- Perks: Paid time off, Paid holidays, Recess breaks, wellness programs
Neighborly® is fully committed to Equal Employment Opportunity and to attracting, retaining, developing and promoting the most qualified employees without regard to their race, gender, color, religion, sexual orientation, national origin, age, physical or mental disability, citizenship status, veteran status, or any other characteristic prohibited by federal or state law. We are dedicated to providing a work environment free from discrimination and harassment, and where employees are treated with respect and dignity and encouraged to be their authentic self.
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