Manager, E-Commerce

Position Title: Manager, E-Commerce

Reporting to Title: Director, E-Commerce Operations

Summary: The Manager, E-Commerce will support the growth and optimization of alexanderwang.com and select marketplace channels. Reporting to the Director, E-Commerce Operations, this role will oversee daily site operations, drive traffic and conversion, and collaborate cross-functionally to enhance the online customer experience and maximize business performance.

Key Responsibilities:

• Lead and manage day-to-day operations for the brand’s e-commerce site and select marketplaces, with a focus on traffic generation, conversion optimization, and customer retention.
• Oversee merchandising, product uploads, promotions, site configurations, quality assurance, and general website maintenance.
• Partner with internal stakeholders and external agencies to execute digital initiatives, including personalization and A/B testing, with a focus on CRO and ROI.
• Optimize site merchandising to align with business goals, sales targets, and margin objectives.
• Define and maintain the merchandising calendar in coordination with the brand marketing calendar.
• Manage marketplace product catalogs, sample coordination, and photo shoot production to meet go-live deadlines.
• Analyze site performance data on a weekly, monthly, and seasonal basis; provide actionable insights to improve KPIs.
• Collaborate with Merchandising to align on seasonal OTBs and sell-through targets.
• Work with brand marketing and digital marketing teams on customer acquisition and retention strategies.
• Benchmark and enhance the user experience in collaboration with the omnichannel technology team.
• Contribute to the digital roadmap, prioritizing initiatives based on projected ROI and strategic value.
• Lead and support ad hoc projects and business development initiatives as needed.

Qualifications:

• Bachelor’s degree or equivalent professional experience.
• 4 years of experience in e-commerce; luxury fashion or premium brand experience preferred.
• Working knowledge of HTML/CSS a plus.
• Experience writing technical specifications and functional requirements.
• Familiarity with Salesforce Commerce Cloud, Shopify or similar commerce/CMS platforms; experience with BI tools is a plus.
• Strong understanding of e-commerce best practices and customer-centric technologies.
• Hands-on experience with third-party platforms such as agencies, SaaS vendors, Google Analytics, Google Tag Manager, Google Search Console, affiliate networks, and email service providers.

We are an Equal Opportunity Employer M/D/F/V

In compliance with the New York City salary transparency requirements, the potential salary for this position is from $75,000 to $85,000, which represents a range commensurate with experience, knowledge, and skills required.