What are the responsibilities and job description for the Digital Marketing Specialist position at Aleron?
Description
Acara Solutions is seeking a Digital Marketing Specialist to work with our client Headquartered in Boston, MA. This position is 100% remote.
Pay: $25.00/hour
Schedule: Full Time 40 Hours per week
Job Type: 6-month contract with possible opportunity of extension
Overview
We're seeking a talented and motivated Marketing Specialist to join the Toast team for a 6-month part-time contract role. As part of our Marketing Suite team, you'll play a critical role in providing full-service demand-generation to restaurants, using a variety of Toast products such as Email, SMS, Social Media, SEO, Ads, printed assets and more. This role is ideal for individuals with a passion for digital marketing, copywriting, SEO and brand management. You'll work closely with restaurant owners, bringing their vision to life, implementing our tools, and identifying areas for improvement to ensure a seamless user experience.
Key Responsibilities
* Be the point of contact across onboarding, approvals and keeping customers informed on the latest and greatest with their marketing plans.
* Own the monthly marketing cycle - create the strategy, calendar, copy and designs for marketing campaigns across Email, SMS and Social, leveraging Toast's internal tools.
* Set up and maintain automations such as winback campaigns, receipt marketing and happy hour deals.
* Execute channel optimizations (SEO, Google Business Profile, website, listings) and design flyers or other printed collateral as needed.
* Report & iterate - deliver monthly performance reports with clear insights; adjust tactics to hit customer goals.
Job Requirements
Here's what you'll need:
- High School Diploma or GED
- Minimum 2 years of experience with digital marketing tools
- Minimum 2 years of experience interfacing with customers on a recurring basis
Here's what sets you apart from other candidates:
- A strong eye for design and ability to create visually appealing, user-friendly campaigns.
- Excellent project management and communication skills
- Strong attention to detail, problem-solving skills, and the ability to manage multiple projects simultaneously.
- Familiarity with the restaurant industry or small business marketing is a plus.
Additional Information:
- Upon offer of employment, the individual will be subject to a background check.
- In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.
Aleron companies (Acara Solutions, Aleron Shared Resources, Broadleaf Results, Lume Strategies, TalentRise, Viaduct) are an Equal Opportunity Employer. Race/Color/Gender/Religion/National Origin/Disability/Veteran.
Applicants for this position must be legally authorized to work in the United States. This position does not meet the employment requirements for individuals with F-1 OPT STEM work authorization status.
Aleron companies; Acara Solutions, Aleron Shared Resources, Broadleaf Results, Lume Strategies, Viaduct, and Aleron's strategic partner, SDI are Equal Employment Opportunity and Affirmative Action Employers. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity, sexual orientation, national origin, genetic information, sex, age, disability, veteran status, or any other legally protected basis.
Salary : $25