Retail Marketing Manager

About Alec’s Ice Cream

Alec’s Ice Cream is building a next-generation food company focused on naturally better-for-you daily indulgences. We believe consumers should not have to choose between exceptional taste, ingredient integrity, and products they can feel good about enjoying regularly.

We are changing the way people indulge by creating products that feel more modern, more craveable, and more aligned with what consumers want today. Our goal is to help redefine the category and build the brand that becomes the defining next-generation name in ice cream.

For people who want to be self-starters, own their function with real autonomy, and work with a values-led team on a big mission, Alec’s is a place to do meaningful work and help build something exceptional.

Why This Role Matters

• Alec’s is growing across retail, trade, events, and customer touchpoints, and the brand needs strong operational support to keep execution sharp
• This role is the operational engine of the brand and marketing team, connecting brand marketing to retail execution
• The Retail Marketing Manager will help ensure the right assets, products, and information are in the right place at the right time
• This is not a strategy role; it is a high-ownership execution role with brand at its core
• The right person will bring structure, follow-through, and attention to detail to a fast-moving team where strong coordination directly impacts retail performance and brand consistency

What You’ll Own

• Own and maintain the shopper marketing calendar across retail accounts, including timelines, deliverables, and cross-functional coordination
• Project manage shopper marketing initiatives from planning through execution
• Coordinate promotional activity with brokers and distributors, including contract management, system uploads, and communication of promotional timing and requirements
• Manage product data, digital assets, and retail-facing content across retail content platforms, ensuring information is accurate, current, and compliant
• Facilitate creative briefs for sales materials, retail-facing collateral, and shopper marketing needs
• Coordinate trade show and event logistics end to end, including registrations, booth materials, shipping, staffing, samples, and event trackers
• Manage sample and gifting inventory, demand planning, and fulfillment for sales, events, influencers, and retail support
• Coordinate store-level inventory for field marketing and sampling activations and ensure partners have the retail data needed for performance analysis
• Serve as the point of contact for retail customer inquiries, triaging and resolving issues in a timely, brand-appropriate manner

What Success Looks Like

• Shopper marketing calendars are accurate, current, and clearly communicated across internal and external partners
• Promotional activity is coordinated on time, with contracts, system uploads, and broker/distributor communication handled cleanly
• Retail content platforms and sales materials are accurate, up to date, and delivered on schedule
• Trade shows, events, samples, and gifting programs are organized and executed without last-minute chaos
• Field marketing and sampling partners have the inventory coordination and retail data they need to execute and evaluate performance
• Retail customer inquiries are handled quickly, clearly, and in a way that reflects the Alec’s brand
• The marketing team has more structure, visibility, and confidence because this role is keeping key workstreams moving

Ideal Experience

• 1–3 years of experience in CPG, retail marketing, trade marketing, brand operations, or a related role
• Experience coordinating multiple workstreams, deadlines, partners, and deliverables at once
• Comfortable working in content management platforms, promotional planning tools, or retail asset systems
• Comfortable operating in a small, fast-moving team where priorities can shift and no task is too small
• Project management experience
• Experience with retail asset management platforms such as IX-1, Syndigo, or Brand Bank
• Familiarity with trade promotion management systems
• Experience supporting trade shows, sampling programs, or retail marketing activations
• Interest in ice cream

Who You Are

• Extremely organized and able to keep many moving pieces on track
• Detail-oriented and proud of getting the small things right
• Clear, professional, and responsive with external partners
• Practical, resourceful, and willing to jump in wherever needed
• Brand-aware and able to protect consistency across retail-facing materials and customer touchpoints
• Calm under pressure and able to bring order to fast-moving, cross-functional work

What Won’t Work

This role is not a fit for someone who:

• wants to primarily own brand strategy rather than operational execution
• is uncomfortable managing details, trackers, systems, and deadlines
• needs a highly structured corporate environment to be effective
• struggles to communicate clearly with external partners
• lets small errors slide when they affect retailers, customers, or brand presentation
• avoids hands-on work or sees certain tasks as beneath them

What We Value / How We Show Up

At Alec’s, our values are not just ideas—they define how we work, how we make decisions, and what

we expect from each other.

Protect the Team

We act in ways that strengthen the team, not create drag for it. We communicate clearly, do our part, avoid unnecessary drama, and step in when the business needs us.

Next Play Mentality

We do not get stuck dwelling on mistakes, setbacks, or friction. We learn quickly, adjust fast, and move to the next right action with focus and resilience.

Standard Is the Standard

We hold a high bar for quality, execution, accountability, and consistency. We do not lower standards when things get busy.

Driven, Hungry Problem Solvers

We are resourceful, proactive, and action-oriented. We do not wait around for perfect conditions. We look around corners, solve problems, and keep the business moving.

Grounded Confidence

We want people who are confident without ego—people who bring calm, good judgment, and personal accountability. We value teammates who are secure enough to collaborate, direct enough to be honest, and humble enough to keep learning.

Compensation / Other Details

• Compensation structure to be discussed based on experience and fit
• Benefits include fully paid medical and dental coverage, 401k, and PTO