What are the responsibilities and job description for the Marketing & Communications Coordinator position at Alamance County Government?
The Marketing & Communications Coordinator plays a key role in promoting Alamance County as a vibrant destination. This position supports the development and execution of marketing campaigns, manages digital communication channels, and helps tell the story of Alamance County’s attractions, events, and hospitality assets. The ideal candidate is creative, detail-oriented, and passionate about community engagement and tourism development.
Work Environment & Schedule
- Some evening and weekend work for events and tourism initiatives.
- Occasional travel.
- Develop and produce compelling content for digital platforms, including website, social media, email newsletters, and blogs.
- Assist in developing marketing collateral such as brochures, visitor guides, ads, and promotional materials.
- Capture and curate photography and short-form video content that highlights Alamance County’s attractions, events, and visitor experiences.
- Support the execution of seasonal and thematic marketing campaigns.
- Draft press releases and talking points to support tourism initiatives.
- Maintain relationships with media, tourism partners, and community organizations.
- Monitor media coverage and track communications metrics.
- Manage daily posting, engagement, and analytics across social media channels.
- Maintain and update website content to ensure accuracy, relevance, and SEO best practices.
- Track digital performance metrics and prepare monthly reports.
- Collaborate with local attractions, hotels, restaurants, and event organizers to gather information and promote tourism assets.
- Represent the Tourism Office at events, meetings, and trade shows as needed.
- Support partner outreach efforts
- Assist with budget tracking, vendor coordination, and project timelines.
- Maintain organized digital asset libraries and marketing archives.
- Support visitor inquiries and front-facing communication when needed.
- Bachelor's degree in marketing, communications, tourism, public relations, or a related field; or equivalent experience.
- Strong writing, editing, and storytelling skills.
- Experience managing social media platforms and digital content.
- Ability to manage multiple projects and deadlines.
- Strong interpersonal skills and comfort working with diverse community partners.
- Experience in tourism, hospitality, or destination marketing.
- Experience with design and content tools (e.g., Canva, Adobe Creative Suite, or similar).
- Familiarity with CRM/CMS platforms and basic analytics tools.
- Photography and/or videography skills.
- Knowledge of Alamance County and the Piedmont Triad region.
Salary : $54,515 - $68,143