Social Media + Content Lead

Vilgain is a European nutrition brand built on real ingredients and uncompromising standards. We recently launched in the US with Los Angeles as our proof-of-concept market, and we are looking for a Content Creator who lives and breathes TikTok, genuinely loves food and fitness, and knows how to turn nutrition stories into content people actually want to watch.

This is not a content production role wearing a manager’s hat. It’s a true ownership role. You’ll set the strategy, build the content engine, manage TikTok and Instagram and produce content yourself when needed. You’re as comfortable mapping a quarterly content plan as you are filming a TikTok in the morning.

We’re TikTok-first, LA-anchored and building from zero. The right person is excited by that - not intimidated by it! 💥

What You Will Do

Channel Strategy & Performance

• Set US social strategy across TikTok and Instagram, with a clear content calendar and growth plan
• Own channel KPIs: follower growth, content reach, community engagement
• Launch and run Vilgain US TikTok account from zero
• Track, report, and iterate on performance weekly

Content Creation & Ideation

• Concept, shoot, edit, and publish short-form video content built for TikTok performance
• Bring a constant stream of fresh, platform-native ideas - hooks, formats, series, trends
• Create content formats including talking-head, voiceover, educational explainer, product-led, and street-style interview
• Translate product benefits, ingredient education, and nutrition concepts into content people actually want to watch
• Create static and graphic content including carousels, story frames, and branded graphics - directing HQ’s design support when needed
• Write hooks, captions, and light scripts that feel native to each platform
• Tools: CapCut, Instagram Edits, Canva, Figma, or similar

Brand & Editorial Consistency

• Maintain a consistent visual and editorial tone across all US channels
• Stay ahead of trends, editing styles, and storytelling formats while keeping content true to the Vilgain brand
• Partner with the HQ creative team on assets, brand voice, and campaign needs - you brief and direct, they support production
• Support campaign launches, TikTok shop activations, and always-on brand storytelling

Collaboration & Community

• Work closely with the US Influencer & Community Lead to align creator content with channel strategy
• Coordinate with the Marketplaces & E-Commerce Manager on TikTok shop content
• Manage day-to-day community interactions, comments, and DMs in US hours and voice
• Report weekly to the Head of US Market on performance, learnings, and pipeline

What We Are Looking For

Required

• 4-7 years of social media experience, with at least 2 years owning channel strategy (not just content production)
• Deep fluency in TikTok — formats, culture, editing styles, and what drives performance
• Hands-on content creation chops - you concept, shoot, edit, and publish yourself
• Comfortable reading paid social performance data and using it to inform organic strategy
• A genuine passion for food, nutrition, fitness, or sports nutrition - you are the target audience
• Strong ideation skills — you come to the table with ideas, not just execution
• Comfortable on camera in talking-head, voiceover, and direct-to-camera formats
• Proficient in CapCut, Instagram Edits, Canva, Figma, or similar content tools
• Strong eye for framing, pacing, lighting, and overall creative quality
• Organized, self-directed, and able to manage multiple workstreams without hand-holding

Nice to Have

• Experience launching social presence for a CPG, food or supplement brand
• TikTok Shop or social commerce experience
• Background in creator-led, founder-led, or street-style interview formats
• Working knowledge of nutrition, ingredients, or wellness trends
• Existing LA creator and community network

Think you could be the right match? Let us know — we’d love to hear from you ! 🤩