Growth Marketing Analyst: 25-06587

Primary Skills: Marketing Campaigns (Expert), SQL (Proficient), Dashboard (Expert), digital marketing (Proficient), AB Testing (Proficient), Statistical Analysis (Proficient)

Contract Type: W2

Duration: 12 Months with possible extension

Location: Menlo Park, CA ()

Pay Range: $55.00 - $65.00 Per Hour

#LP

Job Summary

We are looking for a marketing-focused data analyst to partner with marketing, product, and ad operations teams to drive data-informed growth. The ideal candidate will leverage data to understand campaign performance, user engagement, and advertiser success — helping identify opportunities that improve acquisition, retention, and ROI. This role requires a blend of marketing domain expertise, analytical problem-solving, and the ability to translate data into strategic business actions

Key Responsibilities

• Evaluate and analyse performance of marketing campaigns across paid social, search, email, and partnership channels to uncover growth opportunities.
• Use SQL and analytical tools to extract, clean, and interpret data from multiple marketing and performance sources.
• Define and monitor key metrics that reflect campaign effectiveness and advertiser growth, such as ROI, CAC, conversion, and retention.
• Identify user behaviour patterns, funnel drop-offs, and long-term trends that impact acquisition and engagement.
• Conduct A/B and multivariate experiments to assess the impact of marketing or product changes on growth KPIs.
• Translate analytical findings into clear, data-backed insights and actionable recommendations to improve targeting, creative performance, and campaign ROI.
• Collaborate with marketing, product, and data partners to optimize strategies, remove friction points, and accelerate growth outcomes.
• Develop and maintain dashboards and reporting frameworks to communicate key performance metrics to cross-functional teams.
• Bring a deep understanding of marketing growth and optimization best practices, helping influence roadmap priorities and decision-making.
  
  

Must-Have Skills:

• Bachelor’s degree in Marketing, Business Analytics, Economics, Statistics, or a related field.
• 2–5 years of experience in marketing analytics, campaign optimization, or growth strategy.
• Strong understanding of digital marketing channels, attribution models, and full-funnel metrics.
• Proficiency in SQL and comfort working with large datasets to identify insights and opportunities.
• Experience with BI and visualization tools (e.g., Looker, Tableau, Power BI).
• Familiarity with ad platforms and marketing tools such as Meta Ads Manager, Google Ads, or CRM/automation systems.
• Proven ability to conduct campaign and funnel analysis and communicate insights clearly to marketing and business stakeholders.
• Excellent communication and storytelling skills, with the ability to influence cross-functional teams through data.
• Strong collaboration skills and a proactive, growth-focused mindset.
  
  

Industry Experience:

• Experience working in a consumer technology, advertising, or digital marketing environment.
• Background in ad product measurement, marketing experimentation, or campaign analytics.
• Understanding of growth frameworks and user lifecycle metrics (activation, engagement, retention).
  
  

About Akraya

Akraya is an award-winning IT staffing firm consistently recognized for our commitment to excellence and a thriving work environment. Most recently, we were recognized Inc's Best Workplaces 2024 and Silicon Valley's Best Places to Work by the San Francisco Business Journal (2024) and Glassdoor's Best Places to Work (2023 & 2022)!

Industry Leaders in IT Staffing

As staffing solutions providers for Fortune 100 companies, Akraya's industry recognitions solidify our leadership position in the IT staffing space. We don't just connect you with great jobs, we connect you with a workplace that inspires!

Join Akraya Today!

Let us lead you to your dream career and experience the Akraya difference. Browse our open positions and join our team!