What are the responsibilities and job description for the Marketing Director | Brand & Growth Strategy position at Akers Media?
Akers Media | Style Magazine | Lake & Sumter County
We are not looking for someone to “post on social media.”
We are looking for a strategic marketing leader who understands how to build a brand, grow an audience, and support revenue.
Akers Media—publisher of Style Magazine and multiple lifestyle publications—is seeking a Marketing Director to lead the strategy behind our print, digital, and event platforms.
This role is ideal for someone who can think at a high level, execute with precision, and understands that marketing exists to drive measurable growth.
What You’ll Do
- Lead overall marketing strategy and brand positioning across all platforms
- Develop and execute campaigns that grow audience, engagement, and advertiser value
- Collaborate with sales to create high-impact advertising packages and client campaigns
- Oversee social media, email marketing, website content, and promotional initiatives
- Analyze performance metrics and continuously optimize campaigns
- Elevate the visual and editorial presentation of the brand to a premium level
- Support major initiatives including special editions, events, and sponsored features
Who You Are
- A strategic thinker who understands both branding and business growth
- Experienced in multi-channel marketing (print, digital, social, email, events)
- Able to translate ideas into polished, high-end campaigns
- Data-driven, with the ability to track performance and adjust accordingly
- Highly organized and capable of managing multiple projects and deadlines
- Collaborative and comfortable working alongside sales and leadership
You are not just creative—you understand how marketing supports revenue.
Compensation
- Base Salary: $50,000 – $75,000 (depending on experience)
- Performance Bonus: 5-10%
Why This Opportunity Stands Out
- Established, respected media brand with strong community presence
- Opportunity to shape and elevate a premium lifestyle publication
- Creative freedom within a fast-moving, entrepreneurial environment
- Direct collaboration with leadership and visibility on major initiatives
- Ability to make a measurable impact on both brand and business growth
The Bottom Line
This is not an entry-level marketing role.
This is an opportunity for a true marketing leader to take an established brand and help drive its next phase of growth.
Pay: $50,000.00 - $75,000.00 per year
Benefits:
- Paid time off
Work Location: In person
Salary : $50,000 - $75,000