What are the responsibilities and job description for the Marketing Coordinator position at Akel Homes?
MARKETING COORDINATOR
Full-Time | Palm Beach Gardens, Fl
SUMMARY
Akel Homes, an award-winning South Florida homebuilder, is seeking a highly creative, detail-oriented, and motivated Marketing Coordinator to join our dynamic marketing team. This role offers an exciting opportunity for someone who is both creative and highly organized, with a strong focus on social media content creation and digital storytelling.
This position plays a key role in shaping how our communities are presented and experienced, both online and in person, through engaging content, well-executed events, and cohesive brand messaging across all platforms.
DUTIES AND RESPONSIBILITIES
• Social Media Content Creation – Plan, capture, and create engaging photo and video content across communities, model homes, events, and job sites.
• Content Strategy & Execution – Assist in developing and executing content calendars across platforms including Instagram, Facebook, Tik Tok and LinkedIn
• Video Editing & Production – Edit short-form video content (Reels, Stories, etc.) that reflects brand standards and current social trends.
• Copywriting Support – Write captions, assist with email content, blog posts, and digital messaging aligned with brand voice.
• Event Coordination – Assist in planning and executing community events, grand openings, and promotional activations, including logistics, setup, and on-site support.
• Website & Digital Updates – Support ongoing website updates including community pages, inventory, and blog content to ensure accuracy and consistency.
• Marketing Collateral Coordination – Assist in the production and distribution of marketing materials including signage, flyers, email assets, and digital ads.
• Brand Consistency – Ensure consistency of messaging and visuals across all marketing channels and touchpoints.
• Performance Awareness – Monitor social media performance and identify opportunities to improve engagement and reach.
• Problem Solving & Execution – Take initiative to think critically, use available resources, and move projects forward with minimal direction, ensuring completion through final execution.
• Trend Awareness – Stay current on social media trends, content styles, and emerging tools to keep marketing fresh and relevant.
• Additional Duties – Perform other related duties as assigned by management.
EXPERIENCE AND SKILLS
Required Qualifications
• 1-3 years of experience in marketing, social media, or content creation; experience in real estate or lifestyle industries preferred.
• Strong understanding of social media platforms and content creation best practices.
• Experience capturing content using iPhone.
• Experience with video editing tools (CapCut, Adobe Premiere, or similar).
• Proficiency in Canva; working knowledge of Adobe Creative Suite is a plus
• Strong attention to detail with excellent time management and organizational skills.
• Ability to accept feedback and apply it effectively to improve work.
• A problem-solving mindset with the ability to think critically, work independently, and carry projects through to completion.
• Strong sense of ownership and accountability over assigned tasks and projects.
• Forward-thinking mindset with a passion for branding, storytelling, and digital content.
• Positive, collaborative, and proactive attitude.
• Strong communication skills with the ability to work cross-functionally.
Preferred Qualifications
• Experience with website platforms (WordPress or similar CMS).
• Basic understanding of SEO and digital marketing strategies.
• Photography or videography background.
WORK ENVIRONMENT
• This position requires a balance of in-office work at our Palm Beach Gardens headquarters and on-site time within our communities to capture content and support marketing initiatives, including regular travel to Port St. Lucie.
• Collaborative, fast-paced marketing environment requiring creativity, adaptability, and organization.
• Frequent collaboration with marketing, sales, and leadership teams.
• Use of standard office equipment, design software, and digital tools for daily creative production.
WHY AKEL HOMES?
• Creative Impact – Play a key role in shaping how our communities are experienced across digital and in-person touchpoints.
• Culture of Excellence – Join a family-owned builder committed to quality, innovation, and craftsmanship.
• Growth & Opportunity – Grow your career while contributing to meaningful, high-visibility marketing initiatives.
• Collaborative Environment – Work alongside a passionate team that values creativity, ownership, and fresh ideas.
• People-First Culture – Be part of an inclusive, supportive workplace that values collaboration and professional growth.
BENEFITS & PERKS
• Comprehensive health benefits, including medical, dental, vision, and supplemental insurance options for individuals and families.
• 401(k) retirement savings plan.
• Paid time off, including vacation, sick days, and major holidays.
• Complimentary daily snacks and beverages available at the corporate office.
• Frequent team-building activities, including company-hosted happy hours, enrichment events, and industry networking opportunities.
• Opportunities to attend industry events and represent the company as a valued member of the brand team.
• Competitive salary based on experience and qualifications.