What are the responsibilities and job description for the Marketing Manager position at AKDO?
Summary: The Marketing Manager executes the strategic vision and tactical components of AKDO’s marketing efforts, ensuring the day-to-day implementation of communication campaigns, digital presence, event planning, and sales support tools. This individual collaborates closely with cross-functional teams and external partners to maintain brand standards, promote products, and elevate customer experience under the guidance of the Director of Product Development and Marketing.
Supervisory Responsibilities:- Manages the daily workflow and schedule of the Marketing team.
- Provides performance feedback, guidance, and training for team members.
- Ensures adherence to timelines, quality, and project objectives in campaign execution.
- Coordinates with external agencies and freelancers as directed by the Director.
Essential Duties and Responsibilities include the following:
Marketing and Brand Management:
- Execute brand-aligned marketing plans and campaigns under the strategic direction of the Director.
- Oversee development and distribution of marketing content across digital and print platforms.
- Ensure consistency in tone, messaging, and design across all channels and materials.
- Maintain the marketing calendar, coordinating internal and external deliverables.
- Oversee the creation and publishing of content for social media, email, and blog platforms.
- Manage website updates and optimize content for SEO and user engagement.
- Monitor trends, analytics, and campaign performance to support decision-making.
- Post new product updates and announcements in a timely and accurate manner.
- Plan and support tradeshow, industry, and partner events aligned with marketing goals.
- Collaborate with cross-functional teams to support product launches and promotional efforts.
- Assist in content and logistical planning for internal and external marketing activations.
- Track marketing KPIs and support regular performance reporting to the Director.
- Leverage analytics tools to measure effectiveness of campaigns and inform improvements.
- Prepare presentations and insights to summarize marketing activity outcomes.
- Work closely with Product Development to align marketing tools and collateral.
- Support Sales, Procurement, and Warehouse teams in product-related messaging and tools.
- Liaise with agencies, vendors, and creative professionals as needed for execution.
- Other duties as assigned by management.
Education/Experience:
- 5-8 years’ experience in Marketing, preferably within design, architecture, or interiors.
- Bachelor’s degree in Communications, Marketing, or related field.
Skills and Abilities:
- Proficiency with digital marketing tools, CMS, CRM, and social media platforms.
- Strong copywriting, editing, and content creation skills.
- Highly organized, detail-oriented, and deadline-driven.
- Ability to collaborate across functions and manage multiple projects.
- Strong visual and design sensibility; familiarity with Adobe Creative Suite preferred.
Salary : $90,000 - $120,000