Performance Marketing Director

Performance Marketing Director

AKA NYC is a New York City based, award-winning, fully integrated advertising agency with unparalleled expertise across the arts & entertainment, leisure, travel, retail, and tourism sectors. We are content-forward and data-fueled with a proven record of delivering cross-platform campaigns that get results. 

We are proud to partner with some of the most iconic names in entertainment, culture, and live experiences. Our client roster includes Broadway’s biggest shows, world-renowned institutions like The Metropolitan Museum of Art, vibrant attractions such as The New York Botanical Garden, and dynamic sports organizations like the Harlem Globetrotters. From the magic of live theatre to the energy of stadiums and the wonder of cultural landmarks, we craft campaigns that connect audiences with real experiences – providing real stories, real emotions and real connections. 

AKA NYC is looking for a Performance Marketing Director to shape and execute innovative multi-channel media plans. This role will contribute significantly to the success of high-profile campaigns. Reporting to the Head of Paid Media, the Performance Marketing Director is a full-time position that is based in New York City. 

WHAT YOU’LL DO:

• Act as the lead performance marketing advisor for key clients, translating their goals into actionable, measurable media strategies.
• Lead performance media strategy and execution across key client accounts, with deep expertise in Search, Paid Social, Programmatic, and CRM channels.
• Oversee campaign planning, buying, and optimization to ensure efficient, data-driven, and results-oriented execution.
• Develop data-informed media strategies that align with client goals and deliver on key performance metrics.
• Oversee testing initiatives across creative, targeting, and bidding to drive continuous improvement.
• Identify new opportunities for innovation, platform adoption, and emerging media channels.
• Collaborate with creative, strategy, and account teams to deliver cohesive, high-impact campaigns.
• Maintain a deep understanding of client industries, audiences, and competitive landscapes to proactively identify opportunities for performance growth.
• Present results and recommendations clearly and confidently, focusing on insights, efficiency, and measurable business impact. 
   

• 6 - 8 years of experience in performance or digital marketing, ideally within an agency setting.
• Proven track record managing campaigns across Google Ads, Meta, TikTok, LinkedIn, DV360, and The Trade Desk. 
• Deep understanding of key performance metrics (CPA, ROAS, CTR, CVR, etc.) and optimization levers.
• Strong analytical mindset and comfort using tools like Google Analytics, Looker, or Tableau. 
• Exceptional communication skills and able to present strategy and performance clearly and confidently.
• Strategic thinker who thrives on connecting data insights with creative storytelling.
• Highly organized multitasker who can manage competing priorities in a fast-paced environment.
• Collaborative, proactive, and passionate about culture, live experiences, and audience engagement.
• Experience leading client relationships and influencing decision-makers with data-backed recommendations. 

WHAT WE OFFER:

The salary range for this position in New York, NY is $120,000 to $140,000 per year.
The base pay actually offered will take into account internal equity and may vary depending on the candidate’s geographic region, job-related knowledge, skills, and years of experience. A discretionary bonus may be provided as part of the total compensation package.

AKA also offers a comprehensive benefits package designed to support your well-being, growth, and balance, including:

• Comprehensive healthcare & dental – 100% employer-paid for employees
• Generous PTO policy, plus ½-day Summer Fridays to make the most of sunny days
• Hybrid work model – a balance of in-office collaboration (minimum three days per week) and flexibility
• Continuous growth & learning – annual Training & Development fund to sharpen your skills
• Financial wellness perks – student loan repayment or tuition assistance based on tenure
• Paid parental leave – up to 12 weeks to support growing families
• Sabbatical opportunities – recharge and return inspired with paid time off for long-term employees
• A pet-friendly office – because great ideas come with great company

A Note on Diversity and Inclusion

At AKA we believe our team is at its best when we reflect the diversity of our community. We strive to hire and cultivate the best talent so when recruiting we work to actively reach and engage a wide community of people. We’re passionate about creating an inclusive workplace that promotes and values diversity. We believe a diverse team makes us smarter, more creative and helps us better understand the needs of the audiences we target with our campaigns.

AKA is an equal opportunity employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. 

Sound like a good fit? We’d love to hear from you! Please apply through our website. No phone calls or walk-ins, please.

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