What are the responsibilities and job description for the Demand Gen Manager position at AIT Global, Inc.?
Job Details
Job Title: Demand Gen Manager
Location: Draper, UT Hybrid
Role Summary:
We are seeking a skilled Demand Generation Manager to coordinate and project manage our marketing lead generation efforts. The ideal candidate will have strong knowledge of B2B / enterprise marketing, digital marketing, experience building end-to-end campaigns, and working cross-functionally with sales teams.
Core Responsibilities:
This role will be responsible for managing the day-to-day operations of demand generation activities for the BILL AP Direct Marketing team:
- Execute on omni-channel demand generation campaigns from start to finish to drive leads and opportunities
- Build cogent data-driven marketing strategies and plans to ensure a consistent volume of opportunities are generate month-over-month
- Collaborate cross-functionally with partners in content, events, paid media, web to support new initiatives or optimize existing efforts
- Manage relationships with vendors and own a paid media sponsorship calendar to grow lead generation initiatives in this channel
- Manage budget and track results to ensure ROI for our initiatives
- Help organize and execute on in-person events that drive new customer acquisition.
Qualifications:
- 3-5 years of experience in marketing and demand generation
- Proven track record of executing campaigns end-to-end
- Knowledge of Salesforce, Marketo, Tableau, Clay, are a plus
- Excellent communication and problem-solving skills
- Able to analyze data and make decisions based on results
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