Marketing Manager

[Remote work in California]

We are building a talented remote team based in California to harness the data from drone flights.

AirData.com provides drone pilots and operators an online UAV fleet management platform. We are a small team headquartered in El Dorado Hills, California, serving customers around the world.

Drones are quickly becoming a critical part of infrastructure that solves problems safely and with fewer resources. AirData is the largest and fastest-growing fleet management platform, providing crash prevention information and live streaming for pilots and operators around the world.

We are seeking a creative and strategic marketing professional who will play a pivotal role in expanding AirData's market presence. As our Marketing Manager, you'll develop and execute comprehensive marketing strategies that drive growth, from managing multi-channel campaigns, to creating compelling content that resonates with drone operators worldwide. You'll work collaboratively across our team to position AirData as the go-to solution for UAV fleet management.

What you'll do:

Drive Strategic Marketing Initiatives

• Develop and execute marketing strategies aligned with AirData's growth goals, including lead generation, trial conversions, and customer acquisition
• Plan go-to-market strategies for new product features and platform updates
• Conduct ongoing market research to stay current with emerging trends in the drone industry and inform initiatives based on customer needs and regulatory changes
• Align with sales, product, and customer success teams to ensure consistent messaging
• Define and refine Ideal Customer Profiles (ICPs) and buyer personas in order to segment audiences and personalize outreach for maximum impact

Digital Marketing & Campaigns

• Plan, execute, and optimize multi-channel advertising campaigns across platforms including Google Ads, LinkedIn, Facebook, Reddit, DroneLife, UAS Vision, and other industry-specific channels
• Manage A/B testing on ads and landing pages to improve performance
• Track and report on key metrics, including CAC, ROI, MQLs, signups and conversions
• Manage the press release creation and distribution process, coordinating with partners and stakeholders in the drone industry

Content Creation & SEO

• Create and oversee compelling content including blog posts, newsletters, case studies, social media posts, and landing pages
• Optimize website content and landing pages for SEO and conversion rate optimization (CRO)
• Collaborate on lead magnets such as eBooks, webinars, and free trial campaigns
• Develop social media graphics and creative assets (design skills are a strong plus, though we also work with external designers)

Events & Partnership Marketing

• Support the team in coordinating event research, attendance and logistics
• Develop campaigns in support of trade shows, webinars, and other industry events
• Coordinate with resellers and partners on co-marketing initiatives
• Design and implement creative promotional campaigns to drive partner engagement

Who we're looking for:

• You have 5 years of marketing experience, ideally with SaaS or B2B companies
• You're a strategic thinker who can also roll up your sleeves and execute tactical campaigns
• You're comfortable working across multiple marketing channels and can adapt quickly to new platforms and tools
• You have strong writing skills and can explain complex technical concepts in accessible ways
• You enjoy coordinating events and negotiate unique and creative opportunities for brand awareness
• You thrive in a collaborative, fast-paced environment and enjoy working cross-functionally with small teams
• Graphic design skills (Canva, Figma, or similar tools) are a strong plus
• If you have experience in the commercial drone or aviation industry - that's great!

About AirData:

Founded in 2015, AirData is the largest online drone fleet management and live streaming platform, with more than 55 million flights uploaded to date, processing an average of 25,000 flights a day, with high-resolution data stored per each flight.

We are growing steadily and are now serving more than 390,000 active users. AirData utilizes vast amounts of flight data and unique mathematical algorithms to provide state-of-the-art crash prevention information by identifying potential safety problems. AirData is used by large fleet operators around the world as a comprehensive flight safety data analysis platform with advanced maintenance and pilot tracking.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Vision insurance
• Work from home

Schedule:

• Monday to Friday

Experience:

• Marketing: 5 years (Preferred)
• SaaS or B2B Marketing: 3 years (Preferred)

Additional Information:

• Travel opportunities for trade shows and industry events may be available

Work Location: Remote (California)