What are the responsibilities and job description for the Lead Generation Manager position at Aircraft Performance Group?
We are seeking a results-driven and analytical Lead Generation Manager to join Aircraft Performance Group (APG) and play a key role in rebuilding and scaling our demand generation efforts. This role will be instrumental in supporting the expansion of our current products and the launch of new products, and in restoring a predictable, high-quality inbound lead pipeline.
This is an excellent opportunity for someone with a strong background in B2B SaaS lead generation, hands-on HubSpot expertise, and a passion for turning marketing activity into measurable revenue impact within a highly specialized aviation software environment.
Office hours and location
Full-time, Monday to Friday
Location: Open to remote or hybrid based on experience and proximity to APG offices
Duties and Responsibilities
Lead Generation & Demand Creation - Own and execute inbound and outbound lead generation programs across digital channels including website, email campaigns, paid media, webinars, demos, and industry events - Build and scale qualified pipeline to support APG product growth, including the launch new products - Continuously optimize lead quality, volume, and conversion through data-driven experimentation
HubSpot Ownership & Marketing Operations
- Serve as the primary owner of HubSpot, including: - Lead capture, scoring, and lifecycle management - Automated workflows and nurture campaigns - Campaign tracking, attribution, and reporting dashboards - Ensure accurate data hygiene and alignment between marketing and sales processes
Campaign Execution & Optimization - Execute product launch campaigns in coordination with external marketing agencies and internal stakeholders - Collaborate on landing pages, messaging, and campaign assets - Monitor campaign performance and optimize based on CPL, MQL quality, and conversion metrics
Sales Alignment & Enablement - Partner closely with sales to define Ideal Customer Profiles (ICPs) and qualification criteria - Ensure timely lead follow-up and adherence to SLAs - Gather sales feedback to refine targeting, messaging, and nurturing strategies
Reporting & Insights - Track and report on key performance indicators including: - Lead volume and source performance - MQL to SQL conversion rates - Marketing-sourced and influenced pipeline - Provide clear visibility into ROI and funnel performance
Required Experience and Job Qualifications
- 6 years of experience in B2B lead generation or demand generation roles (SaaS preferred)
- Demonstrated hands-on experience using HubSpot as a CRM and marketing automation platform
- Proven track record of increasing inbound qualified leads and improving conversion rates
- Strong analytical skills with the ability to translate data into actionable insights
- Experience working cross-functionally with sales teams
- Excellent written and verbal communication skills
- Strong organizational skills with the ability to manage multiple priorities in a fast-paced environment
Preferred Qualifications
- Experience in aviation, aerospace, or other highly regulated B2B industries
- Familiarity with long sales cycles and high-consideration purchasing processes
- Experience managing or working alongside external marketing agencies
- Exposure to LinkedIn Ads, Google Ads, and webinar-based lead generation
How to apply
If you are interested in the position, please send your Resume / CV with a cover letter enclosed and salary expectations indicated to recruiting@apgdata.com.
Please include your Resume / CV with a cover letter enclosed and salary expectations indicated.
About us
Aircraft Performance Group (APG)
Aircraft Performance Group, LLC (APG) is a flight operations performance engineering firm, established in 1999, that specializes in Runway Analysis, Weight and Balance, and Flight Planning solutions for the airline and corporate flight operations industry. We maintain a current worldwide database of airport information and provide data based on FAR, EASA, and CASA requirements.
APG is headquartered in Lone Tree, Colorado, and serves customers globally across commercial, business aviation, and government sectors. Learn more at flyapg.com.