Assistant Director of Marketing

“This job is a civilian position and does not require military service (including commission and enlistment)”

Position Classification (Circle One):  Salaried/Exempt or     

Supervisory position: NO

Duties and Responsibilities 

• Manages, develops, and implements the marketing and fan experience strategy for the Air Force Men’s Basketball, and Women’s Volleyball programs. Assists with the marketing and fan experience for the Football program.
• Responsible for the development and implementation of marketing plans with the goals of generating revenue, increasing attendance, retaining season ticket base, and generating new ticket sales.
• Assists with the administration and execution of digital marketing to include email and text message communication efforts focused on new ticket sales, renewals, and other revenue generating initiatives.
• Assists with marketing automation tools to effectively guide a customer email journey that aligns with department goals.
• Oversees the game presentation on gameday for assigned sports. Responsibilities will include scripts, timelines, entertainment, presentations, music, etc.
• Responsible for social media oversight to include scheduling and limited content creation for assigned sports.
• Works collaboratively to manage sponsor fulfillment including print, gameday promotions, social media, on field/court promotions, and messaging of sponsorships.
• Conceptualizes the look and supervises the development of intro videos, in-game videos, sponsored content, and printed materials such as posters, schedule cards, season ticket collateral, etc.
• Participates in community events focused on growing the Air Force Athletics brand.
• Assists with the management, recruitment, and development of the intern program.
• Assists with the management and development of Kid Force, Air Force Athletics’ youth membership program.
• Reports directly to the Director of Marketing and Creative.
• Supports other sports as needed and may be required to perform other duties as assigned.

 Qualifications: 

• Bachelor’s degree in sport marketing, administration, management or a related field is required. Master’s degree is preferred.
• Minimum 1-2 years of related work experience in a Division I collegiate athletics, professional sports marketing office or other related field is preferred.
• Candidate must have strong organizational, verbal, writing, and interpersonal skills.
• Candidate must have the ability to work independently as well as collaborate with other business units, and exercise discretion and independent judgement with respect to matters of significance.
• Candidate must be a great teammate with collaborative approach to the overall success of the Air Force Athletics mission.  
• Scope of job may require evening and weekend hours.
• High computer literacy with strong skills and knowledge of social media usage is required. Creative design experience with Photoshop experience is desirable.