Content Strategy Specialist

Category/Area of Expertise: Marketing

Job Requisition: 492181

Address: USA-PA-Carlisle-1149 Harrisburg Pike

Store Code: Marketing Services (5157838)

Ahold Delhaize USA, a division of global food retailer Ahold Delhaize, is part of the U.S. family of brands, which includes five leading omnichannel grocery brands - Food Lion, Giant Food, The GIANT Company, Hannaford and Stop & Shop. Our associates support the brands with a wide range of services, including Finance, Legal, Sustainability, Commercial, Digital and E-commerce, Technology and more.

Primary Purpose

The Omni-Channel Marketing team works with ADUSA brand partners and internal ADUSA resources to develop and implement the content strategies to drive ecommerce sales for AD Retail Media.

The Content Strategy Specialist will take the part in strategically leading, creating, and optimizing planning processes and calendars. This includes building calendar, identify deadlines, and end-to-end process. This person must be an expert in supporting an enterprise organization in a Center of Excellence role.

In some cases, the Specialist will do strategic work with agencies and external CPG partners to develop partnerships for specific customer-facing campaigns. This role works cross-functionally, with various internal teams including AD Retail Media, Campaign Planning, Creative Services, and other areas of the enterprise, to ensure that omni-channel campaigns are executed effectively from the marketing end.

Duties & Responsibilities

• Responsible for management of internal and external calendars that ensure alignment with marketing planning calendars as well as efficient workflow for content development. This would include AD Retail Media timelines. Calendar planning needs to keep multiple campaigns separate while finding commonalities in processes to optimize efficiency.
• Analyze and provide insights on digital results and report on KPIs to inform team content development including providing reporting to vendors for packages purchased that demonstrate proof of performance.
• Analyze competitive content sites and create, develop, and manage evolution of processes based on analysis.
• Responsible for quality control of content including vetting of copy, quality of campaign briefs, updates into Workfront, consistent voice of content and variation in content across channels proofreading of all materials and responding to all questions and concerns as it relates to content.
• Responsible for attention to content budget and confirming all rights for sourced content.
• Ensures legal compliance with sourcing documentation for all programs.
• Manages all relevant timelines for vendor ad submission from internal and external vendors for AD Retail Media.
• Partners with AD Global on processes and workflow for global coordination of shared content, photography, videos and ad submissions from internal and external vendors for the magazine and all relevant timelines.
• Projects assigned will vary based on Marketing Services Director's priorities
  
  

Qualifications

• Experienced with project management, and strategic dependencies
• Knowledgeable of print production planning and management
• Knowledgeable of social media planning and management
• Experienced in leading Center of Excellence content creation processes
• Highly organized and clear attention to detail with an emphasis timing and dependencies
• Complex problem-solving particularly an ability to develop options and then converge on a solution
• Works with a sense of urgency and responds well to deadlines
• Personal accountability and self-directed but ability to indirectly supervisor others holding those associate's accountible for shared goals
• Bias towards a service mindset for colleagues, business partners and intermediaries
• Innovative and creative thinking - a demonstrated ability to bring fresh thinking to an organization
• Needs to be able to work independently while also able to identify the need for alignment and collaboration with the brands.
• Needs to work with limited supervision - a self starter who identifies problems and seeks solutions before reaching out to leadership.
  
  

Preferred Qualifications

• Bachelor's Degree
• 6-10 years experience
  
  

ME/NC/PA/SC Salary Range: $63,440-$95,160

IL/MA/MD/NY Salary Range: $72,880 - $109,320

Actual compensation offered to a candidate may vary based on their unique qualifications and experience, internal equity, and market conditions. Final compensation decisions will be made in accordance with company policies and applicable laws.

At Ahold Delhaize USA, we provide services to one of the largest portfolios of grocery companies in the nation, and we're actively seeking top talent.

Our team shares a common motivation to drive change, take ownership and enable our brands to better care for their customers. We thrive on supporting great local grocery brands and their strategies.

Our associates are the heartbeat of our organization. We are committed to offering a welcoming work environment where all associates can succeed and thrive. Guided by our values of courage, care, teamwork, integrity (and even a little humor), we are dedicated to being a great place to work.

We believe in collaboration, curiosity, and continuous learning in all that we think, create and do. While building a culture where personal and professional growth are just as important as business growth, we invest in our people, empowering them to learn, grow and deliver at all levels of the business.