What are the responsibilities and job description for the Marketing Specialist position at AgriLand Realty Advisors, Inc.?
Company Description AgriLand Realty Advisors, Inc. specializes in farm and land appraisals, real estate sales, and auction services. The company serves clients seeking accurate valuations and effective marketing of agricultural and rural properties. AgriLand focuses on delivering professional, reliable advisory services tailored to the unique needs of landowners, investors, and agricultural businesses. Team members collaborate closely with clients and industry partners to support informed decisions in a dynamic real estate market.
Role Description The Marketing Specialist is a full-time, hybrid role based in Centralia, MO, with some flexibility for work from home. This role is responsible for planning and executing marketing campaigns to promote farm and land appraisals, real estate listings, and auction services across digital and traditional channels. Day-to-day tasks include conducting market research, creating and updating marketing materials, managing online listings and social media, and supporting sales initiatives with targeted outreach. The Marketing Specialist will collaborate with appraisers, sales professionals, and leadership to align marketing strategies with business goals, track campaign performance, and optimize efforts to increase brand visibility and client engagement. The role may also assist with event promotion and customer communications before and after auctions or property transactions.
Qualifications
- Strong communication skills, including clear written and verbal communication and the ability to present information effectively.
- Market research and analytical skills to assess trends, identify target audiences, and inform marketing strategy.
- Sales and customer service skills to support client outreach, respond to inquiries, and collaborate with the sales team.
- Marketing strategy skills to plan, execute, and evaluate campaigns that promote appraisals, listings, and auction services.
- Proficiency with digital marketing tools (e.g., social media platforms, email marketing, basic website content updates).
- Strong organizational skills and attention to detail, with the ability to manage multiple projects and deadlines.
- Ability to work effectively in a hybrid environment, collaborating in person in Columbia, MO and remotely as needed.
- Familiarity with real estate or agricultural industries is beneficial but not required.