Director of Social Media & Client Strategy

Application Instructions: For your application to be considered, please email a copy of your resume and portfolio (if you have one up to date) to afmktghr@shinepact.com with the subject line “Director of Social Media & Client Strategy: [your name here].”

AFMKTG is a boutique, high-performance marketing agency serving luxury, real estate, hospitality, and medical aesthetics brands. We operate in clearly defined divisions, each led by senior leaders who own strategy, execution, profitability, and client experience.

AFMKTG is seeking a Director of Social Media & Client Strategy to own the vision, performance, and profitability of AFMKTG’s Social Media Division. This leader serves as the primary strategic partner for social media clients while overseeing team execution, standards, and operational excellence. You will collaborate closely with the CEO, lead a growing team, and ensure the division consistently delivers premium results, strong margins, and a white-glove client experience.

This role is not a social media manager position. It is a division leadership role for someone who can think strategically, lead teams, own client relationships, and drive sustainable growth.

What Success Looks Like

• The Social Media Division is profitable, scalable, and well-run
• Clients feel deeply supported, proactively advised, and retained long-term
• The team is clear, accountable, and delivering high-quality work on time
• Opportunities for account expansion and upsells are identified and executed thoughtfully
• Leadership has clear visibility into performance through reporting and metrics

Core Responsibilities

Division Leadership & Growth Ownership

• Own profitability and revenue growth for the Social Media Division
• Protect scopes, manage capacity, and ensure accurate time tracking
• Identify opportunities for account expansion, upsells, and deeper client engagement
• Partner with the CEO on division planning, forecasting, and growth initiatives
• Leverage data and reporting to guide strategic and operational decisions
• Spearhead business development of the Social Media Division by identifying new leads and acquiring new clients

Client Strategy & Relationship Management

• Serve as the primary strategic lead and point of contact for social media clients
• Lead client meetings, present insights, and proactively guide strategy
• Develop a deep understanding of each client’s business goals and revenue drivers
• Ensure a seamless, five-star onboarding and offboarding experience
• Manage ongoing social lifecycle, including content creation, internal review, client approval, and publication
• Address client feedback, challenges, and opportunities with confidence and clarity

Team Leadership & Operations

• Hire, manage, and develop a high-performing social media team
• Set clear expectations, workflows, and performance standards
• Conduct quality assurance on strategy, copy, design, and deliverables
• Maintain and optimize project management systems and workflows
• Build and maintain SOPs, playbooks, and training resources
• Manage internal team members and external vendors (photographers, videographers, graphic designers, copywriters, video editors, etc.)

Social Media Strategy & Execution Oversight

• Lead social media strategy for clients primarily in real estate and medical aesthetics
• Stay ahead of platform trends, internet culture, industry insights, and evolving best practices to roll out quickly in a competitive marketplace
• Oversee content planning, campaigns, and execution across organic and paid social
• Direct and lead on-site or remote content shoots as needed
• Own all client analytics, reporting, and KPI performance
• Ensure compliance, asset ownership, and account integrity across all platforms

Requirements

• Applicants must be authorized to work in the United States
• Bachelor’s degree in Marketing, Business, Design, Communications, or a related field
• 5 years of leadership experience within a marketing, branding, or creative agency
• Proven experience leading client strategy and managing client relationships
• Strong background in social media marketing and integrated marketing strategy
• Experience working with luxury brands (real estate or medical aesthetics strongly preferred)
• Demonstrated ability to lead teams, manage performance, and uphold high standards
• Excellent communication, presentation, and client-facing skills
• Strong strategic, advisor-minded leader who owns outcomes, balances creativity with business rigor, thrives in a high-trust, high-accountability environment, and confidently leads a high-performing team
• Must be located in San Diego, CA with ability to attend in-person meetings 2-6x per month

Why You’ll Love Working Here

• True ownership and autonomy (this is your division)
• Leadership that values strategy, clarity, and execution
• High-caliber clients and meaningful work
• A team that cares about doing things well, not just fast
• Room to grow as the agency scales

Application Instructions: For your application to be considered, please email a copy of your resume and portfolio (if you have one up to date) to afmktghr@shinepact.com with the subject line “Director of Social Media & Client Strategy: [your name here].”

Pay: From $110,000.00 per year