What are the responsibilities and job description for the Creative Strategist position at Afina?
Summary
We’re looking for a Performance Creative Strategist to join Afina, one of the fastest growing e-commerce companies in the beauty space.
What’s Afina? We are on a mission to make clean, chemical-free water accessible to everyone—at home, in the shower, and wherever life takes you.
We’re hiring a Creative Strategist to scale our content engine, lead cross-functional creative initiatives, and drive performance through smart, innovative storytelling.
This will be a fully remote position.
You’d Be a Fit If:
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We’re looking for a Performance Creative Strategist to join Afina, one of the fastest growing e-commerce companies in the beauty space.
What’s Afina? We are on a mission to make clean, chemical-free water accessible to everyone—at home, in the shower, and wherever life takes you.
We’re hiring a Creative Strategist to scale our content engine, lead cross-functional creative initiatives, and drive performance through smart, innovative storytelling.
This will be a fully remote position.
You’d Be a Fit If:
- You have 2–5 years of experience in creative strategy, content, or performance roles
- You’ve scaled creative content at a high-growth consumer brand (bonus points if you've harnessed AI to do so)
- You're well organized and operate at high creative velocity
- You love storytelling, but you live for results
- You thrive in fast-paced, bottoms-up teams
- You have an eye for branding, detail, and copy, and can apply our customers' lens to everything you create
- Drive content creation across channels by generating winning ads: lead concepting, copywriting, scripting, and directing for scroll-stopping videos and visuals
- Scale creative output by owning content and asset velocity goals
- Develop playbooks, UGC frameworks, new formats, and test strategies to unlock fresh growth
- Interpret ROAS, CTR, hook rate, thumbstop rate, etc. to inform weekly creative optimizations
- Demonstrate cross-functional leadership by aligning with Product, Marketing, Video, and CX to ensure creative integration and effectiveness
- Use AI to accelerate creative ideation, copywriting, and production workflows
- Develop strategic customer avatars and content that maps to key marketing funnel stages and brand goals
- Afina has shipped over 250,000 showerheads in just 18 months and are the #1 seller on Amazon
- Impact: Your ideas = business results brand love
- Autonomy: Craft creative strategy with room to build
- Team: Grounded, ambitious, and kind coworkers who get sh*t done
- Competitive base salary Bonusses (based on ROAS targets)
- Free Afina products
- 30 min intro call with our recruiter
- Short project: A practical exercise tailored to the role, designed to highlight how you think and create
- Offer
- References and background check
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