Associate Director of Sales

Key Responsibilities

• Drive accountability for sales pipeline volume, velocity, and quality through disciplined funnel management and accurate forecasting.
• Lead the execution of a standardized sales process across the team, ensuring consistent pipeline management, forecast accuracy, and effective CRM utilization.
• Establish and maintain structured sales operating rhythms, including regular one-on-one meetings, pipeline reviews, account planning, and customer engagement activities.
• Build, develop, and lead a high-performing sales organization through strategic hiring, onboarding, coaching, performance management, and professional development.
• Cultivate and strengthen relationships with key customers, prospects, channel partners, and strategic stakeholders while serving as an escalation point for critical commercial matters.
• Monitor key performance indicators and prepare reports for senior leadership, ensuring data accuracy, visibility into sales performance, and identification of risks and growth opportunities.

Qualifications

• 10 years of progressive commercial, business development, or sales leadership experience, including at least 5 years leading regional, national, or multi-market sales teams.
• Proven success implementing and managing structured sales processes and performance management frameworks.
• Strong financial and business acumen, including experience balancing pricing, profitability, growth, and resource allocation considerations.
• Experience using Salesforce or comparable CRM platforms to drive sales effectiveness and forecasting accuracy.
• Excellent communication, negotiation, relationship management, and executive-level customer engagement skills.
• Demonstrated ability to lead within complex, matrixed organizations and effectively influence cross-functional stakeholders.

This individual will ideally be located in Indiana, Ohio, or Texas.