Digital Marketing Coordinator

Demand Generation sits within the Marketing organization to drive pipeline creation and campaign execution across our business units. This team partners closely with Product Marketing, Sales, and Revenue Operations to bring campaigns to life across digital channels.

Reporting to the VP of Marketing, the Digital Marketing Coordinator is responsible for executing and managing Advantive's digital marketing programs across web, email, paid media, and social channels. This is a hands-on role focused on building, launching, and optimizing campaigns -- not just planning them.

The role owns the day-to-day execution of Advantive's digital presence, including website updates, email campaigns, social media publishing, and coordination with external partners on digital advertising performance. Success in this role requires strong execution discipline, attention to detail, and a performance-oriented mindset, along with the ability to leverage AI tools to accelerate execution, improve quality, and drive continuous optimization across digital channels.

Key Responsibilities

• Own execution of website updates, including landing pages, content changes, and conversion improvements in partnership with internal stakeholders and external developers.
• Build, launch, and manage email campaigns and nurture programs, including segmentation, scheduling, performance tracking, and leveraging AI to personalize messaging and optimize campaign performance.
• Manage Advantive's social media channels, including content scheduling, publishing, performance tracking, and using AI tools to accelerate content creation across emails, social posts, ad variations, and landing page copy while maintaining brand consistency.
• Partner with external digital agencies to support paid media programs (Google Ads and LinkedIn), including campaign setup, asset trafficking, and performance monitoring.
• Execute digital campaigns across channels, ensuring all assets, links, and tracking are accurate and aligned.
• Monitor campaign performance, identify optimization opportunities based on data and trends, and use AI to support testing variations, analyze performance trends, and improve conversion rates and targeting.
• Maintain digital marketing assets and ensure consistency across web, email, and social channels.
• Support lead flow by ensuring campaigns are properly set up, tracked, and integrated with CRM systems.
• Test and iterate on campaigns to improve engagement, conversion rates, and overall performance.
• Coordinate timelines, assets, and stakeholders to keep projects on track across internal teams and external partners.