Brand Marketing Associate

Role:         Brand Marketing Associate, Footcare & First Aid Portfolio (Kerasal, New Skin & Dermoplast)

Reports to:   Head of Footcare & First Aid

Location:     Hybrid In-office (Bridgewater, NJ)

This role follows a hybrid work model based out of our Bridgewater, NJ office. The selected candidate must live within a reasonable commuting distance and is required to be on-site at least three days per week—equating to a minimum of 60% of their time—to support regular, in-person collaboration with the team

✨ Let’s Grow Together

We’re looking for a creative, detail-savvy, and results-driven Brand Marketing Associate to join our team. You will help reinvent and elevate our Footcare business and drive sustained growth amongst our trusted portfolio of First Aid brands. 

We’re looking for a marketer who wants to flex both their entrepreneurial spirit and their large brand expertise. In this role, you’ll have the best of both worlds with a focus on:

• Running your own portfolio of First Aid brands like a mini start-up (budgets, forecasting, campaign, sustaining growth) and
• Powering the transformation of a category-leading footcare brand, turning it into an everyday staple in consumers’ lives.

If you’ve got a knack for entrepreneurship, a head for strategy, and the drive to make a serious impact—this role is for you.

💼 What You’ll Be Doing

• Develop the strategy and run the execution of marketing plans including the budget & forecast 
• Collaborate with and inspire agency and internal partners to bring cohesive content to life across platforms (social, e-comm, in-store)
• Assist in product storytelling and messaging that’s clear, differentiated, and engaging
• Stay up on trends, TikTok & Reddit convos, and the competitive space to keep our brands fresh, relevant, and one step ahead.
• Track and analyze brand health and category performance, community feedback, and campaign results—we love data driven insights.
• Manage tactical execution of various marketing initiatives including review generation, healthcare professional programs, consumer promotion, packaging refreshes and more
• Support project timelines, processes and deliverables so everything runs smoothly.

✅ You’ll Thrive If You…

• Have a Bachelor’s Degree in Marketing, Business, or a related field
• Have 1 years of relevant experience in marketing—ideally in personal care or a lifestyle brand.
• Think creatively but stay organized—you’ve got ideas and spreadsheets.
• Are a self-starter who takes initiative and runs with projects (you don’t wait to be told what to do).
• Are comfortable in a fast-paced environment where evolution is constant.
• Are a builder with a founder’s mindset: scrappy, resourceful, and unstoppable.
• Love making things look and sound amazing, whether it’s an IG carousel or a retailer sell-in deck.
• Are fluent in Excel, Power Point, and maybe even Canva or Adobe. Bonus points if you know your way around analytics platforms.

💖 Perks & Culture

• Competitive salary and performance-based incentives
• Comprehensive health, dental and vision benefits and 401k company match
• A company with incredible growth potential 
• Room to grow, be heard, and make a real impact
• A culture of radical collaboration, team camaraderie, and a tradition of celebrating results
• Hybrid flexibility 
• Relocation assistance is not available

About Advantice Health:

• Advantice Health is a dynamic consumer health company that's passionate about improving skin and nail health through science-backed, expert-loved solutions. We believe that everyone should have the opportunity to experience skin wellness and bring their best selves every day
• With leading brands such as Kerasal, Amlactin, Triple Paste, Dermoplast, and New Skin, we offer a comprehensive range of products in categories such as Footcare, Nail Care, Body Care, and First Aid. You can find our trusted brands at leading retailers including Target, Walmart, CVS, Walgreens, Amazon, and more. We're committed to ensuring convenient access to our high-quality products.
• Our efficient business model sets us apart. By keeping our operations lean and agile, we're able to reduce complexity and scale with ease. We've strategically partnered with production experts to manufacture our products, while working with trusted allies in sales and distribution. This allows us to focus on what we do best: understanding consumer needs and developing innovative solutions
• Since our formation in 2019, when we carved out category leading brands from a Swedish pharmaceutical company, we've achieved remarkable growth. Our dedication to skin health led us to acquire AmLactin and Triple Paste, further expanding our portfolio. In April 2022, we partnered with TA Associates, a leading private equity firm with expertise in the consumer industry, to accelerate our progress
• We are headquartered in Bridgewater, NJ. This strategic location positions us to better serve our customers and pursue new opportunities both domestically and internationally
• To learn more about our exciting journey and explore our range of products, visit our website at www.advanticehealth.com. Join us as we transform skin health for the better!